3 LIVESTREAM WORKSHOPS
THE BEST STRATEGIES AND TOOLS TO REACH MORE CLIENTS
AND INCREASE THE RESULTS OF YOUR MARKETING
His studies focus on the mechanism that regulate the success of ideas, products and the buying process and how these applies to marketing. He is the author of the global bestseller Contagious, that has been translated in over 35 languages.
JONAH
BERGER
Marketing Professor
at Wharton School and author
of the bestseller Contagious
TAMSEN
WEBSTER
Message strategist,
Executive Producer and Idea
Strategist of TEDxCambridge
RICHARD
SHOTTON
Researcher and leading expert
on behavioral economics
applied to marketing
When the world changes, the way we buy changes too.
In order to grow in the complex market of the post-pandemic world, we now need to analyze in a deeper way the buyers’ behavior to get a deeper understanding of their needs and experience, so that we can build a stronger ability to reach and engage new audiences and build loyalty with them.
We’ll go in depth of these crucial topics with 3 livestream workshops held by three international leading experts in the field of strategic marketing in order to:
- get e new understanding of the dynamics which regulates buying decisions and how to influence them;
- learn to apply the most effective principles of the behavioral economics to our marketing campaigns;
- anticipate consumers’ needs, gain competitive advantage and ignite growth in our companies.
3 LIVESTREAM WORKSHOPS
Every 3-hour workshop is designed to be an effective and proactive experience that allows you to:
- Interact with the speaker (Q&A sessions in direct contact with the speaker)
- Follow the slides clearly and directly
- Choose between the original language or simultaneous translation
- Rewatch recordings for 30 days on the On Demand area
- Receive the full report of each session
3 THURSDAYS
april, may
september
3pm – 6pm
ONLINE
livestream on
ZOOM
PRACTICAL TRAINING
in order to
acquire
new strategies
BEST
PRACTICES
to be immediately applied to your business
Q&A
sessions for direct contact with the speaker
International
SPEAKERS
Italian
CASE
HISTORIES
AGENDA
MERIDITH ELLIOTT POWELL
11:15 - 11:45 - NETWORKING BREAK
JEB BLOUNT
13:15 - 14:45 - NETWORKING LUNCH
JEB BLOUNT
16:45 - 17:15 - NETWORKING BREAK
FEDERICO GROM
EACH WORKSHOP WILL BE AVAILABLE FOR 30 DAYS
ON THE ON DEMAND PLATFORM
SALES
WORKSHOP
3 WEBINAR IN DIRETTA STREAMING
MAIN TOPICS
Jonah BERGER
Marketing Professor at Wharton School of University of Pennsylvania, he is one of the major international experts on the topic of influence and consumer behavior.
His studies focus on the mechanism
that regulate the success of ideas, products and the buying process and how these applies to marketing. He is the author of the global bestseller Contagious, that has been translated in over 35 languages.
Marketing Professor at Wharton School of University of Pennsylvania, he is one of the major international experts on the topic of influence and consumer behavior.
His studies focus on the mechanism
that regulate the success of ideas, products and the buying process and how these applies to marketing. He is the author of the global bestseller Contagious, that has been translated in over 35 languages.
THURSDAY 28th April 2022
3.00pm - 6.00pm
Influence
The REDUCE method to catalyze the buying process and move the customer to action
MAIN TOPICS
- The 5 main friction factors in the customer journey and how to leverage them
- How to win resistance to change and move the customer to try a new product
- How to reduce the uncertainty and reduce the distance between clients and brands
Richard SHOTTON
A researcher, he is one of the major international experts on consumer behavior applied to marketing.
He was Head of Behavioral Science in Manning Gottlieb OMD, nominated 2020’s top agency in the UK, and is the founder of Astroten.
A consultant for major global brands, among which Lexus and Coca Cola, his bestseller, The Choice Factory, has been translated in 8 languages and won BBH World Cup of Advertising Books.
A researcher, he is one of the major international experts on consumer behavior applied to marketing.
He was Head of Behavioral Science in Manning Gottlieb OMD, nominated 2020’s top agency in the UK, and is the founder of Astroten. A consultant for major global brands, among which Lexus and Coca Cola, his bestseller, The Choice Factory, has been translated in 8 languages and won BBH World Cup of Advertising Books.
THURSDAY 26th may 2022
3.00pm - 6.00pm
Consumer Behavior
How buying decisions are made and the strategies to influence them
MAIN TOPICS
- Which are the most common cognitive biases and how to leverage them
- The techniques make the buying journey smoother and to accelerate conversions
- How to amplify a product’s success and generate new buying trends
Tamsen WEBSTER
A message strategist, storyteller and communication expert, she studies how to turn every idea into an impactful message.
A professional advisor at Martin Trust Center of MIT Sloan School of Management, she is a mentor at Harvard Innovation Labs.
A consultant for numerous international organizations, such as Johnson & Johnson and Intel, she has been Executive Producer of TEDxCambridge, one of the most popular TED Talks in the world.
A message strategist, storyteller and communication expert, she studies how to turn every idea into an impactful message.
A professional advisor at Martin Trust Center of MIT Sloan School of Management, she is a mentor at Harvard Innovation Labs. A consultant for numerous international organizations, such as Johnson & Johnson and Intel, she has been Executive Producer of TEDxCambridge, one of the most popular TED Talks in the world.
THURSDAY 22nd september 2022
3.00pm - 6.00pm
From idea to message
How to turn any idea into an high-impact message for clients, investors and partners
MAIN TOPICS
- How to identify te key differentiating factors in your business
- How to use them to build a powerful message and sell your idea
- The techniques to create a brand storytelling that attracts more audiences
REQUEST INFORMATION
Fill out the form to be contacted by a consultant,
who will answer all your questions
and prepare a personalised offer.
You can get discounts based on the number of tickets purchased and access the possibility to fully finance the training event through the main Interprofessional Funds.
For more information write to: marketing_ws@performancestrategies.it
SPONSOR
MAIN SPONSOR
Eventi ad alto impatto in grado di attrarre migliaia di manager, dirigenti, CEO e decision maker, che diventano il luogo naturale di apertura a nuove opportunità e relazioni di business.
WHAT THEY SAY ABOUT THE WORKSHOPS
FAQ
Registration consists of filling out an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card.
When you sign up for multiple workshops, you will be entitled to a special offer.
To get all the details on how to participate and register without any obligation, you can write to us at: marketing_ws@performancestrategies.it
Of course, it’s possible to use interprofessional funds to finance participation in our events, using your training account or through the tender procedures/notices and training vouchers.
You will be able to access the Marketing Workshops on any device via Zoom. To get the most out of the workshops and participate in the networking sessions, we recommend that you access them via your computer or tablet. We will send you a link to the event(s) and login credentials a week prior to the event.
Yes, you will have access to a simultaneous English/Italian translation service.
Of course. During all Marketing Workshops you will be able to send questions to the speakers.
Yes, each Marketing Workshop will be followed by a full report containing all session notes.
You can rewatch recordings for 30 days after the event on the On Demand page.
HEADQUARTERS
Via G. Carducci, 67
62100 Macerata (MC)
BRANCH OFFICE
Via T. Tasso, 11
20123 Milano (MI)
Contacts
From Monday to Friday
9:00am – 6:00pm
Write an email to:
info@performancestrategies.it
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