Performance Strategies
  • Workshop
  • Agenda
  • Main Topics
  • Faq
  • Other events
    • Leadership Forum
    • Sales Forum
    • Marketing Forum
    • Leadership Day – Julio Velasco
    • Negotiation – Michael Tsur
    • Public Speaking a- Federico Buffa
    • Sales Workshop
    • Marketing Workshop
Menu
  • Workshop
  • Agenda
  • Main Topics
  • Faq
  • Other events
    • Leadership Forum
    • Sales Forum
    • Marketing Forum
    • Leadership Day – Julio Velasco
    • Negotiation – Michael Tsur
    • Public Speaking a- Federico Buffa
    • Sales Workshop
    • Marketing Workshop
Request information
ita
marketing workshop logo

3 LIVESTREAM WORKSHOPS

THE BEST STRATEGIES AND TOOLS TO REACH MORE CLIENTS
AND INCREASE THE RESULTS OF YOUR MARKETING

Marketing Professor at Wharton School of University of Pennsylvania, he is one of the major international experts on the topic of influence and consumer behavior.
His studies focus on the mechanism that regulate the success of ideas, products and the buying process and how these applies to marketing. He is the author of the global bestseller Contagious, that has been translated in over 35 languages.

JONAH
BERGER

Marketing Professor
at Wharton School and author
of the bestseller Contagious

A message strategist, storyteller and communication expert, she studies how to turn every idea into an impactful message. 

A professional advisor at Martin Trust Center of MIT Sloan School of Management, she is a mentor at Harvard Innovation Labs. A consultant for numerous international organizations, such as Johnson & Johnson and Intel, she has been Executive Producer of TEDxCambridge, one of the most popular TED Talks in the world.

TAMSEN
WEBSTER

Message strategist,
Executive Producer and Idea
Strategist of TEDxCambridge

A researcher, he is one of the major international experts on consumer behavior applied to marketing.
 He has served as Head of Behavioral Science in Manning Gottlieb OMD, which was nominated 2020’s top agency in the UK, and is the founder of Astroten.

 A consultant for major global brands, among which Lexus and Coca Cola, his bestselling book, The Choice Factory, has been translated in 8 languages and won BBH World Cup of Advertising Books.

RICHARD
SHOTTON

Researcher and leading expert
on behavioral economics
applied to marketing

Discover the programme

When the world changes, the way we buy changes too.

In order to grow in the complex market of the post-pandemic world, we now need to analyze in a deeper way the buyers’ behavior to get a deeper understanding of their needs and experience, so that we can build a stronger ability to reach and engage new audiences and build loyalty with them.

 

We’ll go in depth of these crucial topics with 3 livestream workshops held by three international leading experts in the field of strategic marketing in order to:

  • get e new understanding of the dynamics which regulates buying decisions and how to influence them;
  • learn to apply the most effective principles of the behavioral economics to our marketing campaigns;
  • anticipate consumers’ needs, gain competitive advantage and ignite growth in our companies.
Request information

3 LIVESTREAM WORKSHOPS

ACQUISTA ORA

Every 3-hour workshop is designed to be an effective and proactive experience that allows you to:

  • Interact with the speaker (Q&A sessions in direct contact with the speaker)
  • Follow the slides clearly and directly
  • Choose between the original language or simultaneous translation 
  • Rewatch recordings for 30 days on the On Demand area
  • Receive the full report of each session

3 THURSDAYS

april, may 
september
3pm – 6pm

ONLINE

livestream on

ZOOM

PRACTICAL TRAINING

in order to
acquire
new strategies

BEST
PRACTICES

to be immediately applied to your business

Q&A

sessions for direct contact with the speaker

International

SPEAKERS

Italian

CASE
HISTORIES

AGENDA

Thursday
28th April 2022
3:00pm - 6:00pm
Thursday
26th May 2022
3:00pm - 6:00pm
Thursday
22nd September 2022
3:00pm - 6:00pm
Jonah
BERGER
INFLUENCE

How to accelerate the buying process and move the customer to action

Richard
SHOTTON
CONSUMER BEHAVIOR

How buying decisions are made
and how to influence them

Tamsen
WEBSTER
FROM THE IDEA TO THE MESSAGE

How to turn any idea into
an impactful message

Giovedì 10 Marzo 2022
Giovedì 10 Marzo 2022

MERIDITH ELLIOTT POWELL

11:15 - 11:45 - NETWORKING BREAK


11:45 - 13:15
11:45 - 13:15

JEB BLOUNT

13:15 - 14:45 - NETWORKING LUNCH


14:45 - 16:45
14:45 - 16:45

JEB BLOUNT

16:45 - 17:15 - NETWORKING BREAK


17:15 - 18:30
17:15 - 18:30

FEDERICO GROM

EACH WORKSHOP WILL BE AVAILABLE FOR 30 DAYS
ON THE ON DEMAND PLATFORM

SALES

WORKSHOP

3 WEBINAR IN DIRETTA STREAMING

MAIN TOPICS

Berger action

Jonah BERGER


Marketing Professor at Wharton School of University of Pennsylvania, he is one of the major international experts on the topic of influence and consumer behavior.

His studies focus on the mechanism
that regulate the success of ideas, products and the buying process and how these applies to marketing. He is the author of the global bestseller Contagious, that has been translated in over 35 languages.

THURSDAY 28th April 2022

3.00pm - 6.00pm

Influence

The REDUCE method to catalyze the buying process and move the customer to action

MAIN TOPICS

  • The 5 main friction factors in the customer journey and how to leverage them

  • How to win resistance to change and move the customer to try a new product

  • How to reduce the uncertainty and reduce the distance between clients and brands
ACQUISTA ORA
Richard Shotton speaking

Richard SHOTTON


A researcher, he is one of the major international experts on consumer behavior applied to marketing.


He was Head of Behavioral Science in Manning Gottlieb OMD, nominated 2020’s top agency in the UK, and is the founder of Astroten.

 A consultant for major global brands, among which Lexus and Coca Cola, his bestseller, The Choice Factory, has been translated in 8 languages and won BBH World Cup of Advertising Books.

THURSDAY 26th may 2022

3.00pm - 6.00pm

Consumer Behavior

How buying decisions are made and the strategies to influence them

MAIN TOPICS

  • Which are the most common cognitive biases and how to leverage them

  • The techniques make the buying journey smoother and to accelerate conversions

  • How to amplify a product’s success and generate new buying trends
ACQUISTA ORA
Webster action

Tamsen WEBSTER


A message strategist, storyteller and communication expert, she studies how to turn every idea into an impactful message. 


A professional advisor at Martin Trust Center of MIT Sloan School of Management, she is a mentor at Harvard Innovation Labs. A consultant for numerous international organizations, such as Johnson & Johnson and Intel, she has been Executive Producer of TEDxCambridge, one of the most popular TED Talks in the world.

THURSDAY 22nd september 2022

3.00pm - 6.00pm

From idea to message

How to turn any idea into an high-impact message for clients, investors and partners

MAIN TOPICS

  • How to identify te key differentiating factors in your business

  • How to use them to build a powerful message and sell your idea

  • The techniques to create a brand storytelling that attracts more audiences
ACQUISTA ORA

REQUEST INFORMATION

Fill out the form to be contacted by a consultant,
who will answer all your questions
and prepare a personalised offer.

You can get discounts based on the number of tickets purchased and access the possibility to fully finance the training event through the main Interprofessional Funds.

For more information write to: marketing_ws@performancestrategies.it

SPONSOR

MAIN SPONSOR

Eventi ad alto impatto in grado di attrarre migliaia di manager, dirigenti, CEO e decision maker, che diventano il luogo naturale di apertura a nuove opportunità e relazioni di business.

Scopri le opportunità di Sponsorship

WHAT THEY SAY ABOUT THE WORKSHOPS

The workshop is very well built, with pauses making the whole training enjoyable. Concepts are explained very clearly and the slides complete the experience.
CHIARA DALLA LONGAMarketing & Communication ESCP Europe
I do really appreciate mixing theory, insights and successful case histories.
ALESSIA FARSETTASales Excellence - Clienteling Pomellato, DoDo Jewels
The topics are very relevant and the content is consistent and exhaustive.
CAMILLA MENOZZIMarketing Manager Il Polo Digitale
The interaction and the engagement make the session very useful, and you can go in depth and revise later thanks to the recording to watch on demand and the full report.
ALFREDO PALERMODigital Marketer
The format runs smooth and it is very pleasant, also visually. Content is clear and execution is very well carried out, also connection and speed are working well. I had no doubts when signing in: kudos!
LORENA BOTTIMirage Granito Ceramiche
These workshops are almost a fixed appointment with high level training!
CRISTIANO MAURICHKey Account Manager New Sales Channels
Precedente
Successivo

FAQ

What does registration in one or more Marketing Workshop consist of?

Registration consists of filling out an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. 

When you sign up for multiple workshops, you will be entitled to a special offer.

To get all the details on how to participate and register without any obligation, you can write to us at: marketing_ws@performancestrategies.it

Can the training activities be financed through the use of interprofessional funds?

Of course, it’s possible to use interprofessional funds to finance participation in our events, using your training account or through the tender procedures/notices and training vouchers.

 

 

What device(s) can I access the workshop from?

You will be able to access the Marketing Workshops on any device via Zoom. To get the most out of the workshops and participate in the networking sessions, we recommend that you access them via your computer or tablet. We will send you a link to the event(s) and login credentials a week prior to the event.

 

Will a translation service be provided?

Yes, you will have access to a simultaneous English/Italian translation service.

Will it be possible to interact with the speakers?

Of course. During all Marketing Workshops you will be able to send questions to the speakers.

Will I receive materials to help me put what I have learned into practice?

Yes, each Marketing Workshop will be followed by a full report containing all session notes.

 

 

What happens if I register and am subsequently unable to attend?

You can rewatch recordings for 30 days after the event on the On Demand page.

Logo Performance Strategies
Facebook-f Twitter Youtube Linkedin Instagram

Performance Strategies is a
registered trademark of Roi Group Srl

Quality policy

HEADQUARTERS

Via G. Carducci, 67
62100 Macerata (MC)

BRANCH OFFICE

Via T. Tasso, 11
20123 Milano (MI)

Contacts

From Monday to Friday
9:00am  – 6:00pm

Write an email to:

info@performancestrategies.it

Roi Group Srl – Social Capital € 100.000 i.v. – VAT and Fiscal No. 01999300443 | REA MC-180904

  • Privacy Policy
  • Terms and Conditions
Menu
  • Privacy Policy
  • Terms and Conditions

 © Copyright 2021 Performance Strategies