MARKETING FORUM
20 - 21 NOVEMBER 2024
LIVE IN MILAN AND ONLINE
20 - 21 NOVEMBER 2024 LIVE IN MILAN AND ONLINE
Emanuele
FRONTONI
Joe
PULIZZI
Neil
Patel
Nathalie
NAHAI
Giuseppe
STIGLIANO
An international point of reference on AI topics, he has been listed in the World’s Top 2% Scientists at Stanford University.
A pioneer of content marketing, he is one of the world’s leading experts on the subject and was the first to define the concept in 2001.
One of the world’s most influential digital marketers, he is the absolute reference for millions of marketers on the topics of SEO, traffic and lead generation.
An expert in web psychology, technology and consumer behavior, she is a consultant to the Fortune500 majors.
Entrepreneur, manager and co-author with Philip Kotler of three bestsellers on marketing translated into several languages.
THE MARKETING UNIVERSE IS CHANGING
Paid adv is a world that is increasingly unstable and difficult to scale, social networks are crowded with content, and some channels are experiencing phases of decline. From product launch to purchase, the path from lead to customer winds through a long series of devices, platforms, and channels. Either, even today, it follows a single course: that of the buyer’s needs.
Making purchase dynamics your own, nurturing and expanding brand awareness, engaging and involving new audiences, harnessing the potential of artificial intelligence to trigger exponential lead generation: these are all key cogs in an integrated omnichannel strategy that puts people at the center.
Because no channel works alone. And every customer touchpoint can be the decisive one.
At the Marketing Forum, we brought together 4 of the most influential international marketing experts to explore the trends that are revolutionizing the industry and update lead generation and conversion strategies to consistently acquire new customers and accelerate business growth.
Strategic marketing
with the leading international experts
Neil
Patel
The world’s most influential digital marketer
Among the Top 10 influencers for the Wall Street Journal and Forbes, his YouTube channel has over 1 million subscribers and monthly views, and his tools are used by over 3 million professionals.
Included by President Obama in the Top 100 Brightest Entrepreneurs Under 30, he has contributed to the scale-up of more than 5,000 of the world’s most successful companies, including Facebook, Amazon, Microsoft, Airbnb, and Google.
Joe
Pulizzi
One of the top content marketing experts on the international scene
Founder of the Content Marketing Institute, he has worked alongside hundreds of Fortune 1000 organizations, including HP, LinkedIn and SAP, and the Gates Foundation.
A serial entrepreneur, his start-up, The Tilt, brings together a community of thousands of marketers and entrepreneurs, providing insights and tools to grow business with content marketing.
Author of numerous bestsellers, including Epic Content Marketing, listed in the Must Read Business Books by Fortune, his Killing Marketing and Content Inc. are now classics in the industry.
NATHALIE
NAHAI
Expert in web psychology, technology and consumer behavior
A consultant for numerous Fortune500 companies, her clients include Google, eBay, PwC, Unilever and Harvard Business Review.
Member of the Social Media Week advisory board and the Ogilvy Change Experts panel, has lectured at major international universities, including Cambridge, UCL and Hult business schools.
Her Webs of Influence, a bestseller translated into 7 languages, is adopted as a reference text by companies and universities.
Giuseppe
Stigliano
Entrepreneur, manager, keynote speaker, and co-author with Philip Kotler of three marketing bestsellers translated into several languages.
A recognized authority in strategic marketing and business innovation, he is the Global CEO of Spring Studios, leading a dynamic team of over 300 professionals across London, New York, Los Angeles, and Milan. He shares his expertise as a lecturer at various international universities and business schools and is a prolific serial entrepreneur and business angel.
With two decades of experience in the marketing and communications industry, his career includes significant leadership roles within WPP, serving as CEO of Wunderman Thompson Italy and Executive Director Europe at AKQA.
His seminal work, Retail 4.0, has garnered international acclaim, being translated into more than six languages, and selling over 30,000 copies worldwide.
EMANUELE
FRONTONI
An international point of reference on AI topics, he has been listed in the World’s Top 2% Scientists at Stanford University
Full professor of computer science at the University of Macerata and co-director of the VRAI Vision Robotics & Artificial Intelligence Lab, he is Scientific Director of the Center for Scientific Research and Technological Innovation in the Neurological Field NemoLab at Niguarda Hospital in Milan.
An expert for the European Commission, a member of the European Association for Artificial Intelligence and the European AI Alliance, he has authored more than 300 articles on the subject and supports companies worldwide in their technological transformation and innovation processes.
SOME TOPICS OF THE
MARKETING FORUM
- GROWTH
NEIL PATEL
The future of digital marketing
Mastering paid adv and maximizing SEO potential to quickly generate new traffic, increase ROI and accelerate business growth
- CONTENT STRATEGY
JOE PULIZZI
New content marketing models to scale growth
Generate new audiences, build audience loyalty, and build a differentiating competitive advantage
- INFLUENCE
NATHALIE NAHAI
Conditioning buying dynamics
Understanding the psychology behind new buying trends to build a brand identity that resonates with the values of target audiences
- BUSINESS INNOVATION
GIUSEPPE STIGLIANO
Redefining the customer journey in a three-dimensional marketplace
Streamlining the Customer Journey: seamlessly blending physical, digital, and virtual experiences in an Onlife world.
- ARTIFICIAL INTELLIGENCE
EMANUELE FRONTONI
Personalization at scale
How to analyze large quantities of data to create customer experiences tailored to customer needs and behaviors
AGENDA
20 NOVEMBER
JOE PULIZZI
#CONTENT STRATEGY
11.00 A.M. - 11:30 A.M. - NETWORKING BREAK
JOE PULIZZI
#CONTENT STRATEGY
1:15 P.M. - 2:45 P.M. - NETWORKING LUNCH
NATHALIE NAHAI
#INFLUENCE
EMANUELE FRONTONI
#ARTIFICIAL INTELLIGENCE
4.45 P.M. - 5:15 P.M. - NETWORKING BREAK
GIUSEPPE STIGLIANO
#BUSINESS INNOVATION
21 NOVEMBER
NEIL PATEL
#GROWTH
11.15 A.M. - 11.45 A.M. - NETWORKING BREAK
NEIL PATEL
#GROWTH
TICKET
Check out the promotional offer valid until MAY 31
Quote speciali valide fino al 20 maggio 2022
Posti limitati per questa promozione
SOLO 13 POSTI
DISPONIBILI
LIVE
Suite
FIRST 2 ROWS
instead of €2.000 + VAT
- Assigned and numbered seat first 2 rows
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
LIVE
Business
CENTRAL AREA
instead of €1.400 + VAT
- Seat in the central area
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
ONLINE
Streaming
LIVE STREAMING
instead of €800 + VAT
- Access to live streaming of the event
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
REGISTER NOW AND ENJOY THE BENEFITS
THE EARLIER YOU BOOK,
THE MORE YOU SAVE
Thanks to our early booking policy,
by registering in advance, you can
save
up to 40% on the ticket price.
NEVER LOSE YOUR CREDIT
Your place ticket is always guaranteed.
In case you are unable to attend, you can send someone else in your place or attend another event within the next 12 months.
REQUEST INFORMATION
Enter your details to get contacted by our team, who will answer all your questions and prepare you a personalized offer.
The entire training initiative can be financed through the main Interprofessional Funds.
For further information please write to:
marketingforum@performancestrategies.it
or call the Toll-Free Number from Italy
È possibile finanziare totalmente ciascuna iniziativa formativa attraverso i principali Fondi Interprofessionali.
Per informazioni scrivici a:
corporate@performancestrategies.it
o chiama il
Numero Verde
WHERE AND WHEN
The Marketing Forum is a high-impact event capable of attracting thousands of managers, executives, CEOs and decision makers: the perfect place to open up new business opportunities and relationships.
LATEST FROM THE BLOG
WHAT THEY SAY ABOUT
THE EVENT
ON STAGE
IN PREVIOUS EDITIONS
Alex Osterwalder
The creator of the Business Model Canvas and one of the most highly regarded international management experts
"The Marketing Forum was the best organized event I have ever been to."
David Rogers
Lecturer in Digital Business Strategy at Columbia Business School
"The level of engagement in the room conveys how well Performance Strategies is able to attract stakeholders who can build growth and innovation in companies."
Randi Zuckerberg
Former Facebook Marketing Director
"It was a real pleasure to be part of this extraordinary event!"
Sean Ellis
Growth Hacking Pioneer
"Performance Strategies has an incredible ability to connect the speaker with the audience to create a unique experience: at the Marketing Forum you really understand how growth and marketing work."
Ryan Holiday
Worldwide marketing and media strategist expert
"Performance Strategies' events are unlike any other I have seen anywhere else in the world: from the personalization of the customer experience to the interaction with the participants."
Perry Marshall
One of the world's leading marketing consultants
"The Marketing Forum reflects Performance Strategies' 80/20 world, where you learn a lot in a short time. The best content, at the right time, with the supporting materials for a real upgrade in higher education."
Daniel Priestley
Serial entrepreneur and author of the bestselling marketing book Oversubscribed
"The Marketing Forum is a winning format: unlike events with lots of speakers where you jump from one concept to another, here you really get a chance to dig in and apply what you have heard."
Roger Dooley
Neuromarketing and behavioral science expert and creator of The Persuasion Slide™ model
"The professionalism of the whole organization is extreme: everything happens at the right time, with great fluidity. A fantastic experience for me as a speaker."
Mauro Porcini
Chief Design Officer PepsiCo
"An unforgettable experience, that touches the heart and the head, an experience-driven approach that creates value for the brand: Performance Strategies understands this approach very well."
Jonah Berger
Lecturer at the Wharton School and author of the bestsellerContagious
“Today it is crucial that organizations like Performance Strategies exist. An event like this is an exceptional way to get trained quickly.”
Jay Samit
Disruption and digital media innovator expert
"As the world is moving so fast, marketers need to be on top of the latest trends and technological innovations. The Marketing Forum is an easy way to share this knowledge with world-class speakers."
Annamaria Testa
Lecturer, creative director and one of Italy's first and greatest advertisers
"The Marketing Forum is an exceptional event, with a truly impeccable organization as well as interesting and international guests."
FAQ
The Marketing Forum will be held in person in Milan and, at the same time, in live streaming.
Registration consists in filling in an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card.
For full details - without obligation - on how to attend and register, please write to:
The Marketing Forum will be held on 20 and 21 November 2024 at the Unahotels Expo Fiera, via Keplero 12, Pero (MI).
Before the event you will receive an email with the special agreement reserved for participants to book accommodation.
Lunch on both days is included in the participation fee.
To join the streaming, simply purchase a ticket and connect on the day of the event by following the instructions that we’ll send to the email address provided at registration.
Streaming is available from any device. For the best experience and to participate in the networking, we recommend that you connect from your desktop, laptop, or tablet device.
In the days following the live streaming, we will notify you by email when the recording of the entire event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.
Absolutely. It is possible to use interprofessional funds to finance participation in our events, either by using your own training account or through the tender/bidding procedures and training vouchers.
Whether you are attending live or streaming, you will have access to simultaneous English/Italian translation.
Of course, you can. During the event, either live in Milan or via live streaming, it will be possible to ask questions to the speakers.
In the days following the Leadership Forum, you will receive follow-up materials including a detailed Executive Report of all speeches and the Mind Maps (curated by Matteo Salvo) to help you process the contents and share them within your team or company.
If you are unable to attend, by notifying us at info@performancestrategies.it,
at least 15 days before the event, you have the following options:
- have yourself replaced by someone else;
- attend one of the events in the following 12 months;
- choose to follow the event in streaming and request the activation of your access link.
Your credit is always guaranteed: if the live event cannot be held due, you will be able to enjoy the event via live streaming or keep your credit for a future event of the same value.
OFFICES
Via G. Leopardi, 19
20123 Milano (MI)
Galleria del Commercio, 6
62100 Macerata (MC)
CONTACTS
From Monday to Friday
9:00am – 6:00pm
Write an email to:
info@performancestrategies.it
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