SALES FORUM
21 - 22 NOVEMBER 2024
LIVE IN MILAN AND ONLINE
21 - 22 NOVEMBER 2024 LIVE IN MILAN AND ONLINE
Patrick
Renvoisé
Aaron
Ross
Beth Fisher
Yoshida
Leonardo
D'Urso
Co-Founder and Chief Neuromarketing Officer of SalesBrain, the world’s first neuroselling agency, he created the NeuroMap® persuasion model.
A former Senior Director of Corporate Sales at Salesforce, he increased the company’s revenue by $100 million with his sales model.
Director of Columbia University’s Negotiation and Conflict Resolution Program, she is a consultant to Fortune100 companies and government and military organizations.
A former consultant for the World Bank and the European Commission, he works alongside companies such as Finmeccanica, Diesel, Roche and Enel in managing negotiations.
THE WORLD OF SALES IS INCREASINGLY IN NEED OF AN ENGINEERED METHOD.
From the prospecting phase to the negotiation phase, sales directors, sales managers and sales professionals are confronted with increasingly complex buying processes that take place simultaneously across multiple channels and involve numerous stakeholders at different hierarchical levels.
Whether the company is more outbound or inbound sales oriented, what it cannot do without is a method to implement strategies for predictive management of sales and the mechanisms that move the buying process, to generate a continuous flow of opportunities to be turned into new customers first and long-term business partnerships later.
At the Sales Forum, together with 4 of the most influential international experts in the sector, we will delve into the engineering method for scaling sales and the most effective negotiation approaches today to successfully manage increasingly complex negotiations and increase revenue consistently and systematically.
THE WORLD's leading experts oN
NEGOTIATION AND SALES
Beth
FISHER-Yoshida
Director of the Negotiation and Conflict Resolution Program at Columbia University.
President and CEO of Fisher Yoshida International, she is a consultant and executive coach to Fortune100 companies, government and military organizations, security forces, academic institutions and internationally prominent nonprofits, including the United Nations.
A Certified Clinical Sociologist (CCS), she is Co-Executive Director of the Advanced Consortium on Cooperation and chairs numerous programs and committees at the Earth Institute and Columbia University.
The author of numerous articles and texts on cross-cultural communication and conflict resolution, her main research focus is on the development of a systems approach to negotiation, aimed at managing complex multi-stakeholder negotiations and transformative processes in corporations.
Aaron
Ross
A former Senior Director of Corporate Sales at Salesforce, he is the creator of the sales methodology that has increased the company’s revenue by $100 million.
He is CEO of Predictable Revenue, a consulting firm that supports B2B companies in sales management with its sales development system that enables a pipeline that is always full of qualified new leads and generates revenue in a predictive and scalable way, without making cold calls.
Founder of several companies including PebbleStorm, he was Entrepreneur-in-Residence at Alloy Ventures, a billion-dollar venture capital firm, and helped grow Adobe’s EchoSign service from $0 to $144 million.
His clients include companies such as Oracle, SalesForce, and Responsys, and he is the author of the bestseller Predictable Revenue, ranked number one by Amazon for two consecutive years and called “the Silicon Valley Sales Bible.”
Patrick
Renvoisé
Co-Founder and Chief Neuromarketing Officer of SalesBrain, the world’s first neuroselling agency.
After marketing complex and expensive high-tech solutions in Silicon Valley for 20 years, he developed NeuroMap®, the only persuasion model 100% based on brain science, building upon the research of 2002 Nobel Prize winner Daniel Kahneman.
Former International Marketing Manager at Silicon Graphics and Executive Director of Business Development at LinuxCare, he completed hundreds of multimillion-dollar sales with leading global companies such as NASA, Boeing, Shell, Canon, BMW.
He has trained more than 300,000 business executives and the NeuroMap® helped companies close over $6B in additional business. Co-author of the award-winning bestseller The Persuasion Code, he has guided the messaging strategy of many Fortune 500 companies including Facebook, Volvo, LinkedIn, PayPal, Epson, Siemens, Hitachi, and Microsoft.
Leonardo
D'Urso
A negotiator specializing in Alternative Dispute Resolution, he has successfully mediated over 3,000 complex commercial and civil disputes.
A scientific expert for the Council of Europe and consultant to several Ministries of Justice, he is a lecturer at LUISS and has collaborated on the Program On Negotiation at Harvard Law School.
A former consultant for the World Bank and the European Commission, he assists companies such as Finmeccanica, Diesel, Roche and Enel in the preparation and management of high-value negotiations.
An expert in On-Line Dispute Resolution and Conflict Management Systems, he has mediated international disputes and restructuring of commercial agreements in large infrastructure, banking, and corporate partnerships, mergers and acquisitions.
One of 20 trainers in the world accredited by Robert Cialdini to teach the Principles of Persuasion, he is the author of numerous publications and volumes, including the bestseller L’accordo perfetto.
SOME TOPICS OF
SALES FORUM
- NEGOTIATION
BETH FISHER-YOSHIDA
Managing complex sales and resolving conflict
- Analyze and understand the causes of objections to broaden the scope of negotiation and identify more creative and sustainable solutions
- Awareness, resilience, communication: consolidate negotiation skills to increase negotiation closure rate
- THE ENGINEERING OF SALES
AARON ROSS
Predictable Revenue
- Implement a prospecting system that can consistently fill the pipeline with qualified leads, without making cold calls
- How to engineer sales processes to close new deals on a regular basis, predictively and reliably increasing revenue
- NEUROSELLING
PATRICK RENVOISÉ
Using Neuroscience to close more
- Learn the brain systems and psychological dynamics that drive your customers’ decisions
- Apply the NeuroMap® scientific model to trigger their purchasing decisions faster and with less efforts
- PRACTICE OF NEGOTIATION
LEONARDO D'URSO
7 case studies to implement in business strategy
- How to establish new negotiations and manage existing ones to overcome disputes and increase contract value
- Know and leading the nature of relationships between parties to activate cooperative dynamics and transform transactions into partnerships
AGENDA
21 NOVEMBER
AARON ROSS
#THE ENGINEERING OF SALES
4:15 P.M. - 4:45 P.M. - NETWORKING BREAK
AARON ROSS
#THE ENGINEERING OF SALES
22 NOVEMBER
BETH FISHER-YOSHIDA
#NEGOTIATION
11:15 A.M. - 11:45 A.M. - NETWORKING BREAK
BETH FISHER-YOSHIDA
#NEGOTIATION
1:15 P.M. - 2:45 P.M. - NETWORKING LUNCH
LEONARDO D'URSO
#PRACTICE OF NEGOTIATION
PATRICK RENVOISÉ
#NEUROSELLING
TICKET
CHECK OUT THE PROMOTIONAL OFFER VALID UNTIL NOVEMBER 8
Quote speciali valide fino al 20 maggio 2022
Posti limitati per questa promozione
SOLO 13 POSTI
DISPONIBILI
LIVE
Suite
FIRST 2 ROWS
instead of €2.000 + VAT
- Assigned and numbered seat in the first 2 rows
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
LIVE
Business
CENTRAL AREA
instead of €1.400 + VAT
- Seat in central area
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
ONLINE
Streaming
LIVE STREAMING
instead of €800 + VAT
- Access to live streaming of the event
- Simultaneous translation
- Executive Report and Mind Maps
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority desk for photos with speakers
REGISTER NOW AND ENJOY THE BENEFITS
THE EARLIER YOU BOOK, THE MORE YOU SAVE
Thanks to our early booking policy,
by registering in advance,
you can save up to 40%
on the ticket price.
NEVER LOSE
YOUR CREDIT
Your place ticket is always guaranteed. In case you are unable to attend, you can send someone else in your place or attend another event within the next 12 months.
REQUEST INFORMATION
Enter your details to get contacted by our team, who will answer all your questions and prepare you a personalized offer.
The entire training initiative can be financed through the main Interprofessional Funds.
For further information write to:
salesforum@performancestrategies.it
or call the Toll-free Number from Italy
È possibile finanziare totalmente ciascuna iniziativa formativa attraverso i principali Fondi Interprofessionali.
Per informazioni scrivici a:
corporate@performancestrategies.it
o chiama il
Numero Verde
WHEN AND WHERE
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OFFICIAL LOUNGE
OFFICIAL MERCHANDISING
MAIN MEDIA PARTNER
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OFFICIAL BOOKSTORE
TECHNICAL PARTNER
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The Sales Forum is a high-impact event capable of attracting thousands of managers, executives, CEOs and decision makers: the perfect place to open up new business opportunities and relationships.
LATEST FROM THE BLOG
WHAT THEY SAY ABOUT THE EVENT
SOME OF THE SPEAKERS FROM
PREVIOUS EDITIONS
FAQ
The Sales Forum will be held in person in Milan and, at the same time, in live streaming.
Registration consists of filling in an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. For full details – without obligation – on how to attend and register, please write at:
The Sales Forum will be held on 21 and 22 November 2024 at the Unahotels Expo Fiera, via Keplero 12, Pero (MI).
Before the event you will receive an email with the convention reserved for participants to book accommodation.
Lunch on both days is included in the participation fee.
To join the streaming, simply purchase a ticket and connect on the day of the event by following the instructions that we’ll send to the email address provided at registration.
Streaming is available from any device. For the best experience and to participate in the networking, we recommend that you connect from your desktop, laptop, or tablet device.
In the days following the live streaming, we will notify you by email when the recording of the entire event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.
Absolutely. It is possible to use interprofessional funds to finance participation in our events, either by using your own training account or through the tender/bidding procedures and training vouchers.
Whether you are attending live or streaming, you will have access to simultaneous English/Italian translation.
Of course, you can. During the event, either live in Milan or via live streaming, it will be possible to ask questions to the speakers.
In the days following the Leadership Forum, you will receive follow-up materials including a detailed Executive Report of all speeches and the Mind Maps (curated by Matteo Salvo) to help you process the contents and share them within your team or company.
If you are unable to attend, by notifying us at info@performancestrategies.it,
at least 15 days before the event, you have the following options:
- have yourself replaced by someone else;
- attend one of the events in the following 12 months;
- choose to follow the event in streaming and request the activation of your access link.
Your credit is always guaranteed: if the live event cannot be held due to a restrictive government measure, you will be able to enjoy the event via live streaming or keep your credit for a future event of the same value.
OFFICES
Via G. Leopardi, 19
20123 Milano (MI)
Galleria del Commercio, 6
62100 Macerata (MC)
CONTACTS
From Monday to Friday
9:00am – 6:00pm
Write an email to:
info@performancestrategies.it
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