Professor of Digital Business Strategy and Digital Marketing in the Executive Education programmes at Columbia Business School, he is recognised as one of the world's leading experts on digital transformation. Faculty director of the Google-Columbia CMO Academy, he founded the BRITE conference, one of the most important global events dedicated to branding.
Strategy, customer trends, competition and technological innovation: tools to rethink the business in the digital age
One of Italy's first and greatest female publicists, she is a leading expert in communication and creativity. A creative director and consultant for numerous companies, she has been a lecturer for over twenty years at major Italian universities, including La Sapienza University in Rome, and the IULM and Bocconi Universities in Milan. Since 2012, she has been a member of the Hall of Fame of the Italian Art Directors Club.
Perception, information, and decision-making: exploring the new horizons of communication
An expert in neuromarketing and behavioural sciences, he is the creator of the model known as The Persuasion Slide™, a framework that brings together marketing and customer experience. Author of the bestsellers Friction , listed as one of the Best Business Books of 2019 by strategy+business, and Brainfluence , translated into nine languages worldwide, he regularly writes a column on Forbes.com.
What are the most common patterns the consumers adopt in the decision-making process and how they can be used to generate preferences and develop the perfect brand experience
Chief Design Officer of PepsiCo since 2012, he is the first in the history of the American multinational company to hold this position. Responsible for the innovation and design strategies of the vast brand portfolio, which includes Pepsi, Lay's, Gatorade, 7Up, and many others, his efforts have earned the corporation more than 1,200 awards and recognitions from the world of design and innovation.
How innovation and creativity can build a better company
One of the world's leading branding experts of the moment, she is Co-Founder and Chief Brand Officer of Red Antler in New York, one of the world’s most innovative marketing and advertising agencies according to Fast Company. Spearheading some of the biggest branding successes in the US, in 2018 she was ranked in Inc.'s Top 100 Female Founders and is the author of the bestseller Obsessed.
Success starts with the product idea: how to build a brand that becomes the driving force behind the business
Digital acceleration and transformation are the focus of all the social sciences, that are committed to understanding their flows and implications in order to map the new buying processes.
But how can we generate new relationship with the brands? What are the tools to nurture the strength of the brand identity with the support of design? What are the strategies for growing and scaling the business?
5 of the most relevant global experts on digital transformation, neuromarketing, design and brand empowerment will be the protagonists at the Marketing Forum, the most important event in Italy on strategic marketing.
A 2-days event, live in Milan and online, to get in charge of change.
THURSDAY
ROGER DOOLEY
Neuromarketing 2.0: how to apply the latest behavioural science studies to marketing to increase customer engagement and conversions
10:45am - 11:15am - NETWORKING BREAK
ROGER DOOLEY
Frictionless: how to reduce friction in decision-making processes and improve the buying experience quality
1:00pm - 2:30pm - NETWORKING LUNCH
EMILY HEYWARD
Branding strategies
4:00pm - 4:30pm - NETWORKING BREAK
ANNAMARIA TESTA
Perception, information, and decision-making: exploring the new horizons of communication
FRIDAY
DAVID ROGERS
Reshaping the relationship between customer and brand in the digital age and transforming data into new competitive assets
10:45am - 11:15am - NETWORKING BREAK
DAVID ROGERS
Rapid experimentation methods to adapt the value proposition and develop new business models
1:00pm - 2:30pm - NETWORKING LUNCH
MAURO PORCINI
How innovation and creativity can build a better company
How to combine rational and unconscious factors in order to improve buying experiences, lower friction in decision-making processes and increase conversion rates thanks to behavioural science studies
Moving from product to platform, transforming data into strategic assets and experimenting to generate more effective business models that respond to the new rules of the digital marketplace
The role of design and technology to understand and interact with new target audiences and create innovative product experiences
How to cultivate a resonating relationship with your audience through your values, to develop your brand identity and consolidate its strength
The thought and behavioural mechanisms that most influence perception today and how to use them to communicate effectively
POSTI DISPONIBILI
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POSTI DISPONIBILI
Get a free ticket
POSTI DISPONIBILI
Get a free ticket
Thanks to our early booking policy,
by signing up early you can save up to 40% on your ticket price (depending on the seat).
Seats at the Marketing Forum are assigned based on the order of purchase. This means the sooner you register for the event, the better your seat will be in the room.
Your credit is always guaranteed. If you are suddenly unable to attend the event, you can choose someone to replace you or decide to attend another event within the next 12 months.
Fill out the form to be contacted by a consultant,
who will answer all your questions
and prepare a personalised offer.
You can get discounts based on the number of tickets purchased and access the possibility to fully finance the training event through the main Interprofessional Funds.
For more information write to:
STREAMING
The Marketing Forum is a high-impact event that attracts thousands of managers, executives, CEOs and decision makers: the natural place to open up new business opportunities and relationships.
Creator of the Business Model Canvas and one of the most respected international management experts
"The Marketing Forum was the best organised event I have ever seen."
Former Marketing Director at Facebook
“It was a real pleasure to be at this amazing event!”
The biggest expert in the world in Growth Hacking
“Performance Strategies has the incredible ability to put the speaker in complete connection with the audience, for a truly unique experience.”
World marketing revelation and media strategist
“Performance Strategies events are different from what I’ve seen around the world: from personalising the customer experience to interacting with attendees.”
One of the world's leading marketing consultants
“Marketing Forum reflects Performance Strategies' 80/20, a world where you learn a lot in a short time. The best content, at the right time, with the learning materials to support a real upgrade in high-level training.”
Entrepreneur & author, of the bestseller Oversubscribed he is known for bringing all of his products to the “sold out” level
“Marketing Forum is a winning formula: here you are really able to go deep with the topic and to apply what you are listening to.”
The organization and execution of Performance Strategies events are subject to the emergency regulations for combating COVID-19 and the related protocols in force at the date of their programming.
Failure by the participant to possess the documentation and requirements envisaged by the applicable legislation in time could make it impossible to attend the event, in whole or in part.
Under any circumstances the organization is responsible for the failure of the participant to possess these documents and requirements, however it undertakes to promptly share on its website the regulatory updates in force on the date of the event and, if possible, to give direct communication to the participant via e-mail, before the event itself.
Marketing Forum is a two-day event, available to stream online or live in Milan. Registration consists of filling out an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. To get all the details on how to participate and register without any obligation, you can write to us at: marketingforum@performancestrategies.it
The Marketing Forum will take place on 17 and 18 November 2022 at Unahotels Expo Fiera, via Keplero 12, Pero (MI).
Before the event, you will receive an email with the special accommodation rates reserved for participants.
Lunch on both days is included in the participation fee.
To take part in the streaming version, all you have to do is buy the ticket and, on the day of the event, access the reserved platform by following the instructions that will be sent to the email address provided at the time of registration.
The platform is accessible from any device. In order to enjoy the best experience and participate in the networking activities, we recommend that you log in from your desktop or tablet.
In the days following the live streaming, we will notify you by email when the recording of the whole event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.
Of course, it’s possible to use interprofessional funds to finance participation in our events, using your training account or through the tender procedures/notices and training vouchers.
You can access discounts of up to 15% depending on the number of tickets purchased. For quotes dedicated to corporate teams or private groups, write to us at: marketingforum@performancestrategies.it
Whether you attend live or in streaming mode, you will have access to a simultaneous English/Italian translation service.
Of course. During the event, whether you attend in person in Milan or via live streaming, you will be able to send questions to the speakers.
In the days following the Marketing Forum you will receive a training follow-up that will include: a detailed Executive Report of all the speeches, Matteo Salvo's mind maps, as well as the slides and teaching materials that the speakers will authorise us to share exclusively with participants.
If you are no longer able to participate, by notifying us of your absence at least 15 days before the date of the event at info@performancestrategies.it, you may choose to:
Your credit is always guaranteed: in the event that the live event cannot be held as a result of a restrictive measure imposed by the Government, you can attend the live streamed version of the event or keep your credit for a future event of the same value.
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