MARKETING FORUM
Strategic Marketing
with the world leading experts
17th/18th NOVEMBER 2022
LIVE IN MILAN AND ONLINE
Matt Dixon
Jamie Shanks
Colleen Stanley
Roger
DOOLEY
Mauro
PORCINI
Emily
HEYWARD
David
ROGERS
Chiara
LUZZANA
Annamaria
TESTA
MARKETING FORUM
Strategic Marketing with the world leading experts
17th/18th NOVEMBER 2022
LIVE IN MILAN AND ONLINE
Matt Dixon
Jamie Shanks
Colleen Stanley
SPEAKERS
Professor of Digital Business Strategy and Digital Marketing in the Executive Education programmes at Columbia Business School, he is recognised as one of the world's leading experts on digital transformation. Faculty director of the Google-Columbia CMO Academy, he founded the BRITE conference, one of the most important global events dedicated to branding.
DAVID ROGERS
Professor of Digital Business Strategy at Columbia Business School
DIGITAL TRANSFORMATION
Strategy, customer trends, competition and technological innovation: tools to rethink the business in the digital age
One of Italy's first and greatest female publicists, she is a leading expert in communication and creativity. A creative director and consultant for numerous companies, she has been a lecturer for over twenty years at major Italian universities, including La Sapienza University in Rome, and the IULM and Bocconi Universities in Milan. Since 2012, she has been a member of the Hall of Fame of the Italian Art Directors Club.
ANNAMARIA TESTA
Lecturer, creative director and one of the first and greatest female publicist in Italy
COMMUNICATION
Perception, information, and decision-making: exploring the new horizons of communication
An expert in neuromarketing and behavioural sciences, he is the creator of the model known as The Persuasion Slide™, a framework that brings together marketing and customer experience. Author of the bestsellers Friction , listed as one of the Best Business Books of 2019 by strategy+business, and Brainfluence , translated into nine languages worldwide, he regularly writes a column on Forbes.com.
ROGER DOOLEY
An expert in neuromarketing and behavioural sciences, he is the creator of the model known as The Persuasion Slide™
NEUROMARKETING
What are the most common patterns the consumers adopt in the decision-making process and how they can be used to generate preferences and develop the perfect brand experience
Sound entrepreneur and CEO of Chiara Luzzana Soundscape, she is one of the most innovative sound designers in the international advertising industry. She designs and creates the sound for the most renowned brand in the world, among whom, Swatch, Lavazza, Nivea, Alessi, Costa Crociere and Beck’s. Called by Il Sole 24 Ore as “the Sound-teller of major brands”, she won a SoundtrART Award and two MUSE Creative Awards. Her art was presented at the most eminent global art exhibitions, such as Venice and Shanghai Biennale.
CHIARA LUZZANA
Sound entrepreneur and CEO of Chiara Luzzana Soundscape, she is one of the most innovative sound designers in the international advertising industry.
SOUND branding
How to tell the story of a brand and differentiate it thanks to its sound identity
Chief Design Officer of PepsiCo since 2012, he is the first in the history of the American multinational company to hold this position. Responsible for the innovation and design strategies of the vast brand portfolio, which includes Pepsi, Lay's, Gatorade, 7Up, and many others, his efforts have earned the corporation more than 1,200 awards and recognitions from the world of design and innovation.
MAURO PORCINI
Chief Design Officer of PepsiCo
DESIGN
How innovation and creativity can build a better company
One of the world's leading branding experts of the moment, she is Co-Founder and Chief Brand Officer of Red Antler in New York, one of the world’s most innovative marketing and advertising agencies according to Fast Company. Spearheading some of the biggest branding successes in the US, in 2018 she was ranked in Inc.'s Top 100 Female Founders and is the author of the bestseller Obsessed.
EMILY HEYWaRD
Co-founder and Chief Brand Officer of Red Antler of New York
BRANDING
Success starts with the product idea: how to build a brand that becomes the driving force behind the business
Digital acceleration and transformation are the focus of all the social sciences, that are committed to understanding their flows and implications in order to map the new buying processes.
But how can we generate new relationship with the brands? What are the tools to nurture the strength of the brand identity with the support of design? What are the strategies for growing and scaling the business?
5 of the most relevant global experts on digital transformation, neuromarketing, design and brand empowerment will be the protagonists at the Marketing Forum, the most important event in Italy on strategic marketing.
A 2-days event, live in Milan and online, to get in charge of change.
AGENDA
THURSDAY
ROGER DOOLEY
Neuromarketing 2.0: how to apply the latest behavioural science studies to marketing to increase customer engagement and conversions
4:00pm - 4:30pm - NETWORKING BREAK
ROGER DOOLEY
Frictionless: how to reduce friction in decision-making processes and improve the buying experience quality
ANNAMARIA TESTA
Perception, information, and decision-making: exploring the new horizons of communication
FRIDAY
DAVID ROGERS
Reshaping the relationship between customer and brand in the digital age and transforming data into new competitive assets
11:00am - 11:30am - NETWORKING BREAK
DAVID ROGERS
Rapid experimentation methods to adapt the value proposition and develop new business models
How to tell the story of a brand and differentiate it thanks to its sound identity
1:30pm - 2:30pm - NETWORKING LUNCH
EMILY HEYWARD
Branding strategies
MAURO PORCINI
How innovation and creativity can build a better company
MAIN TOPICS
How to combine rational and unconscious factors in order to improve buying experiences, lower friction in decision-making processes and increase conversion rates thanks to behavioural science studies
Moving from product to platform, transforming data into strategic assets and experimenting to generate more effective business models that respond to the new rules of the digital marketplace
The role of design and technology to understand and interact with new target audiences and create innovative product experiences
How to cultivate a resonating relationship with your audience through your values, to develop your brand identity and consolidate its strength
The thought and behavioural mechanisms that most influence perception today and how to use them to communicate effectively
TICKETS
POSTI DISPONIBILI
Get a free ticket
- Assigned and numbered seat in the first 2 rows
- Simultaneous translation of the event
- Executive report and teaching materials
- Certificate of attendance
- Networking lunch & coffee break in private reserved area
- Reserved registration desk
- Priority desk for photos with speakers
- Watch On Demand for 30 days
POSTI DISPONIBILI
Get a free ticket
- Assigned and numbered seat in the lower stalls
- Simultaneous translation of the event
- Executive report and teaching materials
- Certificate of attendance
- Networking lunch & coffee break in private reserved area
- Reserved registration desk
- Priority desk for photos with speakers
- Watch On Demand for 30 days
POSTI DISPONIBILI
Get a free ticket
- Access to the online livestream event
- Simultaneous translation of the event
- Executive report and teaching materials
- Certificate of attendance
- Networking lunch & coffee break in private reserved area
- Reserved registration desk
- Priority desk for photos with speakers
- Watch On Demand for 30 days
BENEFITS OF SIGNING UP NOW
THE SOONER YOU SIGN UP,
THE MORE YOU SAVE
Thanks to our early booking policy,
by signing up early you can save up to 40% on your ticket price (depending on the seat).
THE SOONER YOU SIGN UP,
THE BETTER YOUR SEAT
Seats at the Marketing Forum are assigned based on the order of purchase. This means the sooner you register for the event, the better your seat will be in the room.
NO RISK IN THE EVENT OF
UNFORESEEN CIRCUMSTANCES
Your credit is always guaranteed. If you are suddenly unable to attend the event, you can choose someone to replace you or decide to attend another event within the next 12 months.
REQUEST INFORMATION
Fill out the form to be contacted by a consultant,
who will answer all your questions
and prepare a personalised offer.
You can access the possibility to fully finance the training event through the main Interprofessional Funds.
For more information write to:
WHEN AND WHERE
THURSDAY 17th / FRIDAY 18th
NOVEMBER
STREAMING
ONLINE PLATFORM
where you can interact in real time with the speakers
PARTNER
MAIN SPONSOR
PARTNER
OFFICIAL LOUNGE
OFFICIAL BAG
SUPPORTER
OFFICIAL COFFE
Language Service Provider
TECHNICAL PARTNER
OFFICIAL BOOKSTORE
MEDIA PARTNER
ASSOCIATION PARTNER
The Marketing Forum is a high-impact event that attracts thousands of managers, executives, CEOs and decision makers: the natural place to open up new business opportunities and relationships.
WHAT THEY SAY ABOUT THE EVENT
SOME SPEAKERS FROM PREVIOUS EDITIONS
FAQ
The organization and execution of Performance Strategies events are subject to the emergency regulations for combating COVID-19 and the related protocols in force at the date of their programming.
Failure by the participant to possess the documentation and requirements envisaged by the applicable legislation in time could make it impossible to attend the event, in whole or in part.
Under any circumstances the organization is responsible for the failure of the participant to possess these documents and requirements, however it undertakes to promptly share on its website the regulatory updates in force on the date of the event and, if possible, to give direct communication to the participant via e-mail, before the event itself.
Marketing Forum is a two-day event, available to stream online or live in Milan. Registration consists of filling out an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. To get all the details on how to participate and register without any obligation, you can write to us at: marketingforum@performancestrategies.it
The Marketing Forum will take place on 17 and 18 November 2022 at Unahotels Expo Fiera, via Keplero 12, Pero (MI).
Before the event, you will receive an email with the special accommodation rates reserved for participants.
Lunch on both days is included in the participation fee.
To take part in the streaming version, all you have to do is buy the ticket and, on the day of the event, access the reserved platform by following the instructions that will be sent to the email address provided at the time of registration.
The platform is accessible from any device. In order to enjoy the best experience and participate in the networking activities, we recommend that you log in from your desktop or tablet.
In the days following the live streaming, we will notify you by email when the recording of the whole event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.
Of course, it’s possible to use interprofessional funds to finance participation in our events, using your training account or through the tender procedures/notices and training vouchers.
Whether you attend live or in streaming mode, you will have access to a simultaneous English/Italian translation service.
Of course. During the event, whether you attend in person in Milan or via live streaming, you will be able to send questions to the speakers.
In the days following the Marketing Forum you will receive a training follow-up that will include: a detailed Executive Report of all the speeches, Matteo Salvo's mind maps, as well as the slides and teaching materials that the speakers will authorise us to share exclusively with participants.
If you are no longer able to participate, by notifying us of your absence at least 15 days before the date of the event at info@performancestrategies.it, you may choose to:
- have another person attend in your place;
- attend one of the events to be held in the 12 months following the event;
- opt to follow the event in streaming mode and ask for your access link to the platform to be activated.
Your credit is always guaranteed: in the event that the live event cannot be held as a result of a restrictive measure imposed by the Government, you can attend the live streamed version of the event or keep your credit for a future event of the same value.
