Marketing Forum

18 SEPTEMBER 2025

MILAN AND ONLINE

One of the leading international experts on influence and consumer behavior

One of the most influential figures in the world in the field of Content and Storytelling

New Yorker journalist, expert on digital culture, technology and AI

THE LEADING INTERNATIONAL MARKETING EXPERTS

Who is the customer of the future?

Consumer behavior is constantly evolving. Authenticity, connection, emotion: on one hand, there are the most human and primal needs, which have always driven individual choices.

On the other hand, there are AI and the dominant dynamics of digital platforms, which increasingly influence perceptions, rapidly reshaping the decision-making processes of entire groups of people.

At the Marketing Forum, alongside leading international marketing experts, we explore how consumers think, act, and choose and delve into today’s most effective strategies to reach new customers and grow brands and businesses.

An entire day to immerse yourself in the trends revolutionizing the sector, engage with hundreds of marketing directors, CMOs, and business leaders from all industries, generate new connections, and guide companies and brands towards the future of marketing.

ATTENDEES
0
COMPANIES
0
SPEAKERS
0
ONLINE ATTENDEES
0

Get your

PARTICIPATION FUNDED

through interprofessional funds

SPEAKERS

JONAH
BERGER

JONAH BERGER
Leading international expert on influence and consumer behavior.

Marketing Professor at the Wharton School of the University of Pennsylvania, he studies the dynamics behind the success of ideas and products, as well as the mechanisms driving purchasing behavior and change, applying them to marketing.

Named one of the top 30 leaders by the American Management Association and among the most creative personalities in business by Fast Company magazine, he is the author of the bestsellers Invisible Influence, The Catalyst, and Contagious, translated into over 35 languages.

A sought-after consultant for global organizations such as Google, Apple, Nike, and the Gates Foundation, his work has been featured in major academic journals and international outlets like The New York Times and Harvard Business Review.

ANN
HANDLEY

ANN HANDLEY
A digital pioneer, she is an absolute authority on Content Marketing.

She is the Chief Content Officer of MarketingProfs, one of the most important education platforms for marketing, through which she trains marketers, teams, and large companies worldwide. Her MarketingProfs B2B Forum is one of the leading international events for B2B marketing.

Author of several bestsellers translated into 19 languages, including Everybody Writes and Content Rules, her contributions appear in major international publications such as Entrepreneur, Inc. magazine, Huffington Post, and Wall Street Journal.

With a community of over 600,000 marketers, more than 50,000 newsletter subscribers, and over 450,000 followers on X, she is among the Top Voices on LinkedIn and one of the most influential women in social media according to Forbes.

Described by IBM as one of the 7 people reshaping modern marketing, she is an absolute authority on the latest trends and the most innovative strategies in the field of Content Marketing.

KYLE
CHAYKA

kyle chayka
Bestselling author and New Yorker journalist, he is an expert on digital culture, technology and artificial intelligence.

Previously a contributor to renowned international publications such as The New York Times Magazine, Vogue, Harper’s, and New York Magazine, his research focuses on the intersection of innovation, social media, new technologies, and culture.

Former editor of the art publication Hyperallergic, co-founder of Study Hall, an online journalism community, and Dirt, a newsletter about digital culture, his reportage on tourism in Iceland was included in “The Best American Travel Writing 2020.”

Author of two bestsellers, including The Longing for Less on the topic of digital minimalism, his latest work Filterworld, How Algorithms Flattened Culture, is one of the most talked-about books of the moment, examining how new technologies and algorithms influence and shape the perceptions and cultural experiences of millions of people worldwide.

WHO IS THE EVENT FOR?

CMO & Marketing Directors  |  Digital Marketing Managers  |  Content Marketing Managers | Social Media Managers  |  Brand Managers  |   Growth Hackers | Project Managers | Account Managers | Content Creators  |  Customer Experience Managers  | UI/UX Designers

MAIN TOPICS

JONAH BERGER

IN THE MIND OF THE CUSTOMER

From influence to choice: knowing and guiding buying behavior

ANN HANDLEY

CONTENT MARKETING STRATEGIES

New content marketing models to stand out in the digital noise

KYLE CHAYKA

AI & THE FUTURE OF MARKETING

Strategies for navigating a world filtered by algorithms and artificial intelligence

  • The DNA of virality: what factors determine the success of an idea, service or product today
  • How to leverage them to design more effective marketing campaigns and build brand reputation
  • Which cognitive biases most influence the decision path and how to reduce friction to create the perfect customer experience
  • Language and brand identity: finding and amplifying your brand’s authentic voice
  • How to turn ideas into engaging, engaging and effective content in the omnichannel
  • Align content marketing, business goals, and market changes to grow quickly as a media company
  • Understanding how algorithms and digital dynamics are increasingly impactfully determining people’s and customers’ choices
  • Personalization and autonomy: risks and opportunities of AI applied to marketing
  • Transparency and accountability: how AI and algorithms affect the creation and enjoyment of content and how to manage it ethically

JONAH BERGER

IN THE MIND OF THE CUSTOMER

From influence to choice: knowing and guiding buying behavior

  • The DNA of virality: what factors determine the success of an idea, service or product today
  • How to leverage them to design more effective marketing campaigns and build brand reputation
  • Which cognitive biases most influence the decision path and how to reduce friction to create the perfect customer experience

ANN HANDLEY

CONTENT MARKETING STRATEGIES

New content marketing models to stand out in the digital noise

  • Language and brand identity: finding and amplifying your brand’s authentic voice
  • How to turn ideas into engaging, engaging and effective content in the omnichannel
  • Align content marketing, business goals, and market changes to grow quickly as a media company

KYLE CHAYKA

AI & THE FUTURE OF MARKETING

Strategies for navigating a world filtered by algorithms and artificial intelligence

  • Understanding how algorithms and digital dynamics are increasingly impactfully determining people’s and customers’ choices
  • Personalization and autonomy: risks and opportunities of AI applied to marketing
  • Transparency and accountability: how AI and algorithms affect the creation and enjoyment of content and how to manage it ethically

Get your

PARTICIPATION FUNDED

through interprofessional funds

AGENDA

9:30 - 11:00

Jonah Berger

In the mind of the customer

11:00 - 11:30

Networking BREAK

11:30 - 13:00

Jonah Berger

In the mind of the customer

13:00 - 14:30

Networking LUNCH

14:30 - 15:45

Kyle ChaYka

AI & the future of marketing

15:45 - 16:15

Networking BREAK

16:15 - 17:30

Ann Handley

Content marketing strategies

TICKET

Discover the promotional offer valid until 5:00 PM on December 20

The event can be fully financed through the main Interprofessional Funds

LIMITED SEATS AVAILABLE FOR THIS PROMOTION

SOLO 13 POSTI
DISPONIBILI

LIVE

Suite

797
  • Lista Elementi #3

+VAT
instead of €1.300

3 TICKETS 5%

5 TICKETS 10%

10 TICKETS 15%

LIVE

Business

547
  • Lista Elementi #3

+VAT
instead of €1.000

3 TICKETS 5%

5 TICKETS 10%

10 TICKETS 15%

ONLINE

Streaming

337
  • Lista Elementi #3

+VAT
instead of €700

3 TICKETS 5%

5 TICKETS 10%

10 TICKETS 15%

REGISTER NOW
AND ENJOY
THE BENEFITS

THE EARLIER YOU BOOK,
THE MORE YOU SAVE

Thanks to our early booking policy, by registering in advance, you can save up to 40% on the ticket price.

NEVER LOSE YOUR CREDIT

Your credit is always guaranteed. If you find you can’t attend, you can have someone else take your place or participate in another event within the next 12 months.

REQUEST INFORMATION

Enter your details to get contacted by our team, who will answer all your questions and prepare you a personalized offer.

The entire training initiative can be financed through the main Interprofessional Funds.

For further information write to: marketingforum@performancestrategies.it

or call the Toll-free Number from Italy

 

WHERE
AND WHEN

LIVE IN MILAN AND ONLINE

18 SEPTEMBER 2025

partner

Thanks to the partners who have been with us in the previous edition

MAIN SPONSOR

PARTNER

OFFICIAL AIRLINE

ACADEMIC PARTNER

OFFICIAL GREEN CARRIER

OFFICIAL BAG

OFFICIAL COFFEE

OFFICIAL LOUNGE

OFFICIAL LANGUAGE SERVICES

OFFICIAL MERCHANDISING

MAIN MEDIA PARTNER

SUSTAINABILITY PARTNER

OFFICIAL BOOKSTORE

TECHNICAL PARTNER

MEDIA PARTNER

Economy
Business people
Business weekly
Digital 4
Investire
libridimarketing
soiel
ninja

ASSOCIATION PARTNER

The Marketing Forum is a high-impact event capable of attracting thousands of managers, executives, CEOs and decision makers: the perfect place to open up new business opportunities and relationships.

SOME OF THE SPEAKERS FROM PREVIOUS EDITIONS

Alex Osterwalder

The creator of the Business Model Canvas and one of the most highly regarded international management experts

"The Marketing Forum was the best organized event I have ever been to."

David Rogers

Lecturer in Digital Business Strategy at Columbia Business School

"The level of engagement in the room conveys how well Performance Strategies is able to attract stakeholders who can build growth and innovation in companies."

Randi Zuckerberg

Former Facebook Marketing Director

"It was a real pleasure to be part of this extraordinary event!"

Sean Ellis

Growth Hacking Pioneer

"Performance Strategies has an incredible ability to connect the speaker with the audience to create a unique experience: at the Marketing Forum you really understand how growth and marketing work."

Ryan Holiday

Worldwide marketing and media strategist expert

"Performance Strategies' events are unlike any other I have seen anywhere else in the world: from the personalization of the customer experience to the interaction with the participants."

Martin Lindstrom

International neuromarketing and branding expert

"My experience on stage was extraordinary. Performance Strategies knows the mechanisms to ensure that a speech is not just good, but excellent. Amazing audience, amazing organizer, I couldn't be happier to have been at the Marketing Forum!"

Daniel Priestley

Serial entrepreneur and author of the bestselling marketing book Oversubscribed

"The Marketing Forum is a winning format: unlike events with lots of speakers where you jump from one concept to another, here you really get a chance to dig in and apply what you have heard."

Roger Dooley

Neuromarketing and behavioral science expert and creator of The Persuasion Slide™ model

"The professionalism of the whole organization is extreme: everything happens at the right time, with great fluidity. A fantastic experience for me as a speaker."

Mauro Porcini

Chief Design Officer PepsiCo

"An unforgettable experience, that touches the heart and the head, an experience-driven approach that creates value for the brand: Performance Strategies understands this approach very well."

Perry Marshall

One of the world's leading marketing consultants

"The Marketing Forum reflects Performance Strategies' 80/20 world, where you learn a lot in a short time. The best content, at the right time, with the supporting materials for a real upgrade in higher education."

Jay Samit

Disruption and digital media innovator expert

"As the world is moving so fast, marketers need to be on top of the latest trends and technological innovations. The Marketing Forum is an easy way to share this knowledge with world-class speakers."

Annamaria Testa

Lecturer, creative director and one of Italy's first and greatest advertisers

"The Marketing Forum is an exceptional event, with a truly impeccable organization as well as interesting and international guests."

FAQS

What does registration for the Marketing Forum consist of?

The Marketing Forum will be held in person in Milan and, at the same time, in live streaming.

Registration consists of filling in an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. For full details – without obligation – on how to attend and register, please write at:

marketingforum@performancestrategies.it

Where and when will the event be held?

The Marketing Forum will be held on 18 September 2025 at the Unahotels Expo Fiera, via Keplero 12, Pero (MI).

Before the event you will receive an email with special discounted rates for participants to book accommodation.

Lunch on both days is included in the participation fee.

How can I join the live streaming event?

To join the streaming, simply purchase a ticket and connect on the day of the event by following the instructions that we’ll send to the email address provided at registration.

Streaming is available from any device. For the best experience and to participate in the networking, we recommend that you connect from your desktop, laptop, or tablet device.

In the days following the live streaming, we will notify you by email when the recording of the entire event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.

Can the event be financed by interprofessional funds?

Absolutely. It is possible to use interprofessional funds to finance participation in our events, either by using your own training account or through the tender/bidding procedures and training vouchers.

Will there be a translation service?

Whether you are attending live or streaming, you will have access to simultaneous English/Italian translation.

Can I interact with the speakers?

Of course, you can. During the event, either live in Milan or via live streaming, it will be possible to send questions to the speakers.

Will I receive follow-up materials after the event?

In the days following the Marketing Forum, you will receive follow-up materials including a detailed Executive Report of all speeches and the Mind Maps to help you process the contents and share them within your team or company.

What happens if I register and cannot attend?

If you are unable to attend, by notifying us at info@performancestrategies.it, at least 15 days before the event, you have the following options:

  • have yourself replaced by someone else;
  • attend one of the events in the following 12 months;
  • choose to follow the event in streaming and request the activation of your access link.
What happens if I register and the event cannot take place due to force majeure?

Your credit is always guaranteed: if the live event cannot be held due to a restrictive government measure, you will be able to enjoy the event via live streaming or keep your credit for a future event of the same value.

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