OFFICES
Via G. Leopardi, 19 – 20123 Milano (MI)
Galleria del Commercio, 6 – 62100 Macerata (MC)
18 SEPTEMBER 2025
MILAN AND ONLINE
One of the leading international experts on influence and consumer behavior
One of the most influential figures in the world in the field of Content and Storytelling
New Yorker journalist, expert on digital culture, technology and AI
Chairman
Manager, entrepreneur, and university professor
THE LEADING INTERNATIONAL MARKETING EXPERTS
Who is the customer of the future?
Consumer behavior is constantly evolving. Authenticity, connection, emotion: on one hand, there are the most human and primary needs, which have always driven individual choices.
On the other hand, there are AI and the dominant dynamics of digital platforms, which are increasingly influencing perceptions, rapidly reshaping the decision-making processes of entire groups of people.
At the Marketing Forum, together with top international marketing experts, we explore how consumers think, act, and choose and delve into the most effective strategies today to reach new customers and grow brands and businesses.
An entire day led by Giuseppe Stigliano, to immerse yourself in the trends that are revolutionizing the industry, engage with hundreds of marketing directors, CMOs, and business leaders, generate new connections, and guide companies and brands toward the future of marketing.
ATTENDEES
0
COMPANIES
0
SPEAKERS
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ONLINE ATTENDEES
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SPEAKERS
JONAH
BERGER
Leading international expert on influence and consumer behavior.
Marketing Professor at the Wharton School of the University of Pennsylvania, he studies the dynamics behind the success of ideas and products, as well as the mechanisms driving purchasing behavior and change, applying them to marketing.
Named one of the top 30 leaders by the American Management Association and among the most creative personalities in business by Fast Company magazine, he is the author of the bestsellers Invisible Influence, The Catalyst, and Contagious, translated into over 35 languages.
A sought-after consultant for global organizations such as Google, Apple, Nike, and the Gates Foundation, his work has been featured in major academic journals and international outlets like The New York Times and Harvard Business Review.
ANN
HANDLEY
A digital pioneer, she is an absolute authority on Content Marketing.
She is the Chief Content Officer of MarketingProfs, one of the most important education platforms for marketing, through which she trains marketers, teams, and large companies worldwide. Her MarketingProfs B2B Forum is one of the leading international events for B2B marketing.
Author of several bestsellers translated into 19 languages, including Everybody Writes and Content Rules, her contributions appear in major international publications such as Entrepreneur, Inc. magazine, Huffington Post, and Wall Street Journal.
With a community of over 600,000 marketers, more than 50,000 newsletter subscribers, and over 450,000 followers on X, she is among the Top Voices on LinkedIn and one of the most influential women in social media according to Forbes.
Described by IBM as one of the 7 people reshaping modern marketing, she is an absolute authority on the latest trends and the most innovative strategies in the field of Content Marketing.
KYLE
CHAYKA
Bestselling author and New Yorker journalist, he is an expert on digital culture, technology and artificial intelligence.
Previously a contributor to renowned international publications such as The New York Times Magazine, Vogue, Harper’s, and New York Magazine, his research focuses on the intersection of innovation, social media, new technologies, and culture.
Former editor of the art publication Hyperallergic, co-founder of Study Hall, an online journalism community, and Dirt, a newsletter about digital culture, his reportage on tourism in Iceland was included in “The Best American Travel Writing 2020.”
Author of two bestsellers, including The Longing for Less on the topic of digital minimalism, his latest work Filterworld, How Algorithms Flattened Culture, is one of the most talked-about books of the moment, examining how new technologies and algorithms influence and shape the perceptions and cultural experiences of millions of people worldwide.
CHAIRMAN
GIUSEPPE
STIGLIANO
Manager, entrepreneur, and university professor
He is one of the most authoritative voices internationally in the fields of Marketing, Management, Leadership, and Business Innovation.
With over twenty years of experience between Europe and the United States, he has served as CEO of major international agencies three times and has worked with more than 300 companies worldwide.
Co-author, alongside global marketing guru Philip Kotler, of three bestsellers translated into eight languages and read by over 100,000 people worldwide, he is an Adjunct Professor at the School of Management at UCL in London—one of the top ten universities in the world—as well as at Politecnico di Milano and IULM in Milan.
His TEDx talk, “How to Become a Marketing Superhero,” has surpassed one million views, and in 2024, he was named by the prestigious Thinkers50 as one of the 30 experts whose ideas are set to significantly influence the world of management. He is also an active business angel, with 12 startup investments and three successful exits to his name.
WHO IS THE EVENT FOR?
CMO & Marketing Directors | Digital Marketing Managers | Content Marketing Managers | Social Media Managers | Brand Managers | Growth Hackers | Project Managers | Account Managers | Content Creators | Customer Experience Managers | UI/UX Designers
MAIN TOPICS
JONAH BERGER
IN THE MIND OF THE CUSTOMER
From influence to choice: knowing and guiding buying behavior
ANN HANDLEY
CONTENT MARKETING STRATEGIES
New content marketing models to stand out in the digital noise
KYLE CHAYKA
AI & THE FUTURE OF MARKETING
Strategies for navigating a world filtered by algorithms and artificial intelligence
- The DNA of virality: what factors determine the success of an idea, service or product today
- How to leverage them to design more effective marketing campaigns and build brand reputation
- Which cognitive biases most influence the decision path and how to reduce friction to create the perfect customer experience
- Language and brand identity: finding and amplifying your brand’s authentic voice
- How to turn ideas into engaging, engaging and effective content in the omnichannel
- Align content marketing, business goals, and market changes to grow quickly as a media company
- Understanding how algorithms and digital dynamics are increasingly impactfully determining people’s and customers’ choices
- Personalization and autonomy: risks and opportunities of AI applied to marketing
- Transparency and accountability: how AI and algorithms affect the creation and enjoyment of content and how to manage it ethically
JONAH BERGER
IN THE MIND OF THE CUSTOMER
From influence to choice: knowing and guiding buying behavior
- The DNA of virality: what factors determine the success of an idea, service or product today
- How to leverage them to design more effective marketing campaigns and build brand reputation
- Which cognitive biases most influence the decision path and how to reduce friction to create the perfect customer experience
ANN HANDLEY
CONTENT MARKETING STRATEGIES
New content marketing models to stand out in the digital noise
- Language and brand identity: finding and amplifying your brand’s authentic voice
- How to turn ideas into engaging, engaging and effective content in the omnichannel
- Align content marketing, business goals, and market changes to grow quickly as a media company
KYLE CHAYKA
AI & THE FUTURE OF MARKETING
Strategies for navigating a world filtered by algorithms and artificial intelligence
- Understanding how algorithms and digital dynamics are increasingly impactfully determining people’s and customers’ choices
- Personalization and autonomy: risks and opportunities of AI applied to marketing
- Transparency and accountability: how AI and algorithms affect the creation and enjoyment of content and how to manage it ethically
AGENDA
9:30 - 11:00
Ann Handley
Content marketing strategies
11:00 - 11:30
Networking BREAK
11:30 - 13:00
Kyle ChaYka
AI & the future of marketing
13:00 - 14:30
Networking LUNCH
14:30 - 15:45
Jonah Berger
In the mind of the customer
15:45 - 16:15
Networking BREAK
16:15 - 17:30
Jonah Berger
In the mind of the customer
CHAIRMAN
giuseppe stigliano
TICKET
Discover the promotional offer valid until 5:00 PM on AUGUST 1
The event can be fully financed through the main Interprofessional Funds
LIMITED SEATS AVAILABLE FOR THIS PROMOTION
SOLO 13 POSTI
DISPONIBILI
LIVE
Suite
+VAT
instead of €1.300
- Numbered seat in the first rows
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
LIVE
Business
+VAT
instead of €1.000
- Seat in business area
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
ONLINE
Streaming
+VAT
instead of €700
- Access to live streaming event
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
REGISTER NOW
AND ENJOY
THE BENEFITS
THE EARLIER YOU BOOK,
THE MORE YOU SAVE
Thanks to our early booking policy, by registering in advance, you can save up to 40% on the ticket price.
NEVER LOSE YOUR CREDIT
Your credit is always guaranteed. If you find you can’t attend, you can have someone else take your place or participate in another event within the next 12 months.
REQUEST INFORMATION
Enter your details to get contacted by our team, who will answer all your questions and prepare you a personalized offer.
The entire training initiative can be financed through the main Interprofessional Funds.
For further information write to: marketingforum@performancestrategies.it
or call the Toll-free Number from ItalyWHERE
AND WHEN
HOW TO GET THERE
Reserved offers for those traveling with trenitalia from/to Milan
Thanks to the partnership with Trenitalia, for your trip to Milan you can get a discount of up to 75% on tickets for Frecciarossa, Frecciargento, Frecciabianca trains and a discount of up to 80% for Intercity and Intercity Notte trains.
- Select your one-way or round-trip train to Milan on the Trenitalia website or App.
- Click on the SEE OTHER OFFERS button and select the offer SPECIALE EVENTI.
- Enter the code PS2025 and proceed with the booking.
NB: To take advantage of the offer, it is necessary to show the controller the event invitation email, which serves as an entry ticket. Promotion validity dates: Outbound September 16 – 19; Return September 18 – 20.
Reservation changes, ticket changes, and refunds are not allowed.
Buy your train ticket on trenitalia.com
partner
Thanks to the partners who have been with us in the previous edition
MAIN SPONSOR
SPONSOR
PARTNER
COMMUNICATIONS PARTNER
ACADEMIC PARTNER
Official green carrier
OFFICIAL BAG
OFFICIAL COFFEE
MAIN MEDIA PARTNER
OFFICIAL LOUNGE
URBAN MEDIA PARTNER
OFFICIAL LANGUAGE SERVICES
OFFICIAL APP
OFFICIAL MERCHANDISING
OFFICIAL BOOKSTORE
TECHNICAL PARTNER
ASSOCIATION PARTNER
MEDIA PARTNER
SOME OF THE SPEAKERS FROM PREVIOUS EDITIONS
FAQS
What does registration for the Marketing Forum consist of?
The Marketing Forum will be held in person in Milan and, at the same time, in live streaming.
Registration consists of filling in an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. For full details – without obligation – on how to attend and register, please write at:
Where and when will the event be held?
The Marketing Forum will be held on 18 September 2025 at the Una Hotels Expo Fiera, via Keplero 12, Pero (MI).
Before the event you will receive an email with special discounted rates for participants to book accommodation.
Lunch on both days is included in the participation fee.
How can I join the live streaming event?
To join the streaming, simply purchase a ticket and connect on the day of the event by following the instructions that we’ll send to the email address provided at registration.
Streaming is available from any device. For the best experience and to participate in the networking, we recommend that you connect from your desktop, laptop, or tablet device.
In the days following the live streaming, we will notify you by email when the recording of the entire event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.
Can the event be financed by interprofessional funds?
Absolutely. It is possible to use interprofessional funds to finance participation in our events, either by using your own training account or through the tender/bidding procedures and training vouchers.
Will there be a translation service?
Whether you are attending live or streaming, you will have access to simultaneous English/Italian translation.
Can I interact with the speakers?
Of course, you can. During the event, either live in Milan or via live streaming, it will be possible to send questions to the speakers.
Will I receive follow-up materials after the event?
In the days following the Marketing Forum, you will receive follow-up materials including a detailed Executive Report of all speeches and the Mind Maps to help you process the contents and share them within your team or company.
What happens if I register and cannot attend?
If you are unable to attend, by notifying us at info@performancestrategies.it, at least 15 days before the event, you have the following options:
- have yourself replaced by someone else;
- attend one of the events in the following 12 months;
- choose to follow the event in streaming and request the activation of your access link.
What happens if I register and the event cannot take place due to force majeure?
Your credit is always guaranteed: if the live event cannot be held due to a restrictive government measure, you will be able to enjoy the event via live streaming or keep your credit for a future event of the same value.
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