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MARKETING FORUM

Strategic Marketing
with the world leading experts

17th/18th NOVEMBER 2022

LIVE IN MILAN AND ONLINE

Matt Dixon

Jamie Shanks

Colleen Stanley

Roger

DOOLEY

Mauro

PORCINI

Emily

HEYWARD

David

ROGERS

Annamaria

TESTA

Sala-Marketing
annamariatesta-header
David Rogers
Mauro Porcini
Roger Dooley
Emily Heyward

MARKETING FORUM

Strategic Marketing with the world leading experts

17th/18th NOVEMBER 2022

LIVE IN MILAN AND ONLINE

Matt Dixon

Jamie Shanks

Colleen Stanley

SPEAKERS

Professor of Digital Business Strategy and Digital Marketing in the Executive Education programmes at Columbia Business School, he is recognised as one of the world's leading experts on digital transformation. Faculty director of the Google-Columbia CMO Academy, he founded the BRITE conference, one of the most important global events dedicated to branding.

Matt Dixon

DAVID ROGERS

Professor of Digital Business Strategy at Columbia Business School

DIGITAL TRANSFORMATION

Strategy, customer trends, competition and technological innovation: tools to rethink the business in the digital age

One of Italy's first and greatest female publicists, she is a leading expert in communication and creativity. A creative director and consultant for numerous companies, she has been a lecturer for over twenty years at major Italian universities, including La Sapienza University in Rome, and the IULM and Bocconi Universities in Milan. Since 2012, she has been a member of the Hall of Fame of the Italian Art Directors Club.

Matt Dixon

ANNAMARIA TESTA

Lecturer, creative director and one of the first and greatest female publicist in Italy

COMMUNICATION

Perception, information, and decision-making: exploring the new horizons of communication

An expert in neuromarketing and behavioural sciences, he is the creator of the model known as The Persuasion Slide™, a framework that brings together marketing and customer experience. Author of the bestsellers Friction , listed as one of the Best Business Books of 2019 by strategy+business, and Brainfluence , translated into nine languages worldwide, he regularly writes a column on Forbes.com.

Matt Dixon

ROGER DOOLEY

An expert in neuromarketing and behavioural sciences, he is the creator of the model known as The Persuasion Slide™

NEUROMARKETING

What are the most common patterns the consumers adopt in the decision-making process and how they can be used to generate preferences and develop the perfect brand experience

Chief Design Officer of PepsiCo since 2012, he is the first in the history of the American multinational company to hold this position. Responsible for the innovation and design strategies of the vast brand portfolio, which includes Pepsi, Lay's, Gatorade, 7Up, and many others, his efforts have earned the corporation more than 1,200 awards and recognitions from the world of design and innovation.

Matt Dixon

MAURO PORCINI

Chief Design Officer of PepsiCo

DESIGN

How innovation and creativity can build a better company

One of the world's leading branding experts of the moment, she is Co-Founder and Chief Brand Officer of Red Antler in New York, one of the world’s most innovative marketing and advertising agencies according to Fast Company. Spearheading some of the biggest branding successes in the US, in 2018 she was ranked in Inc.'s Top 100 Female Founders and is the author of the bestseller Obsessed.

Matt Dixon

EMILY HEYWaRD

Co-founder and Chief Brand Officer of Red Antler of New York

BRANDING

Success starts with the product idea: how to build a brand that becomes the driving force behind the business

Digital acceleration and transformation are the focus of all the social sciences, that are committed to understanding their flows and implications in order to map the new buying processes.

But how can we generate new relationship with the brands? What are the tools to nurture the strength of the brand identity with the support of design? What are the strategies for growing and scaling the business?

5 of the most relevant global experts on digital transformation, neuromarketing, design and brand empowerment will be the protagonists at the Marketing Forum, the most important event in Italy on strategic marketing.

A 2-days event, live in Milan and online, to get in charge of change.

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AGENDA

THURSDAY

17th November
09:00am - 10:45am
09:00am - 10:45am

ROGER DOOLEY

Neuromarketing 2.0: how to apply the latest behavioural science studies to marketing to increase customer engagement and conversions

10:45am - 11:15am - NETWORKING BREAK


11:15am - 1:00pm
11:15am - 1:00pm

ROGER DOOLEY

Frictionless: how to reduce friction in decision-making processes and improve the buying experience quality

1:00pm - 2:30pm - NETWORKING LUNCH


2:30pm - 4:00pm
2:30pm - 4:00pm

EMILY HEYWARD

Branding strategies

4:00pm - 4:30pm - NETWORKING BREAK


4:30pm - 6:00pm
4:30pm - 6:00pm

ANNAMARIA TESTA

Perception, information, and decision-making: exploring the new horizons of communication

FRIDAY

18th November
09:00am - 10:45am
09:00am - 10:45am

DAVID ROGERS

Reshaping the relationship between customer and brand in the digital age and transforming data into new competitive assets

10:45am - 11:15am - NETWORKING BREAK


11:15am - 1:00pm
11:15am - 1:00pm

DAVID ROGERS

Rapid experimentation methods to adapt the value proposition and develop new business models

1:00pm - 2:30pm - NETWORKING LUNCH


2:30pm - 5:00pm
2:30pm - 5:00pm

MAURO PORCINI

How innovation and creativity can build a better company

MAIN TOPICS

How to combine rational and unconscious factors in order to improve buying experiences, lower friction in decision-making processes and increase conversion rates thanks to behavioural science studies


Moving from product to platform, transforming data into strategic assets and experimenting to generate more effective business models that respond to the new rules of the digital marketplace


The role of design and technology to understand and interact with new target audiences and create innovative product experiences


How to cultivate a resonating relationship with your audience through your values, to develop your brand identity and consolidate its strength


The thought and behavioural mechanisms that most influence perception today and how to use them to communicate effectively

TICKETS

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  • Assigned and numbered seat in the first 2 rows
  • Simultaneous translation of the event
  • Executive report and teaching materials
  • Certificate of attendance
  • Networking lunch & coffee break in private reserved area
  • Reserved registration desk
  • Priority desk for photos with speakers
  • Watch On Demand for 30 days
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CENTRAL ROWS
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  • Assigned and numbered seat in the lower stalls
  • Simultaneous translation of the event
  • Executive report and teaching materials
  • Certificate of attendance
  • Networking lunch & coffee break in private reserved area
  • Reserved registration desk
  • Priority desk for photos with speakers
  • Watch On Demand for 30 days
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ONLINE

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  • Access to the online livestream event
  • Simultaneous translation of the event
  • Executive report and teaching materials
  • Certificate of attendance
  • Networking lunch & coffee break in private reserved area
  • Reserved registration desk
  • Priority desk for photos with speakers
  • Watch On Demand for 30 days
Request information

BENEFITS OF SIGNING UP NOW

THE SOONER YOU SIGN UP,
THE MORE YOU SAVE

Thanks to our early booking policy,
by signing up early you can save up to 40% on your ticket price (depending on the seat).

THE SOONER YOU SIGN UP,
THE BETTER YOUR SEAT

Seats at the Marketing Forum are assigned based on the order of purchase. This means the sooner you register for the event, the better your seat will be in the room.

NO RISK IN THE EVENT OF
UNFORESEEN CIRCUMSTANCES

Your credit is always guaranteed. If you are suddenly unable to attend the event, you can choose someone to replace you or decide to attend another event within the next 12 months.

REQUEST INFORMATION

Fill out the form to be contacted by a consultant,
who will answer all your questions
and prepare a personalised offer.

You can get discounts based on the number of tickets purchased and access the possibility to fully finance the training event through the main Interprofessional Funds.

For more information write to:

marketingforum@performancestrategies.it

WHEN AND WHERE

THURSDAY 17th / FRIDAY 18th

NOVEMBER

LIVE IN MILAN

UNAHOTELS EXPO FIERA

Via Keplero 12, Pero(MI) MM Molino Dorino

unahotels

STREAMING

ONLINE PLATFORM

where you can interact in real time with the speakers

piattaforma marketing (1024 x 502 px) (1)

PARTNER

MAIN SPONSOR

BOSCH

PARTNER

PLURIMPRESA

OFFICIAL LOUNGE

Chateau-dAx

OFFICIAL BAG

TUCANO
bocconi
bocconi

SUPPORTER

tti

OFFICIAL COFFE

Bialetti

Language Service Provider

TECHNICAL PARTNER

Loacker
MAIN MEDIA PARTNER
wall street italia

OFFICIAL BOOKSTORE

Roi Edizioni

MEDIA PARTNER

Business weekly
Business Community
MGP partners
Seedtag
Business & gentlemen
Business People
Ticino Management

ASSOCIATION PARTNER

Adico
AISM
Manager Italia

The Marketing Forum is a high-impact event that attracts thousands of managers, executives, CEOs and decision makers: the natural place to open up new business opportunities and relationships.

Discover the Sponsorship opportunities

WHAT THEY SAY ABOUT THE EVENT

Valuable foundations for discovering new business models and for thinking outside the box, which is so vitally important especially now that the world has changed and shaken all our certainties. A valuable event, capable of triggering change.
FLAVIANA LENZOVice-Presidente Plastitalia
An environment of great energy, engaging and immersive. Speakers who captivated the audience and clearly conveyed concepts that each of us has treasured. Those of us who work with companies need to have stories to tell, involving entrepreneurs, executives and managers in the road to the future.
STEFANO RUDILOSSOCommunication Manager Confindustria Como
As part of the work we are doing in the company for digital transformation, we could not miss the Marketing Forum, which is to all intents and purposes a place for meeting, research and debate, where cross-channel topics are absolutely what we need most.
SALVATORE LANDOLFIDigital Marketing Manager Miriade
It was an energetic and stimulating environment, with an audience that encouraged me to think more than I usually do. In such a context, I was able to create new relationships and I believe it is useful for all business people. It's a very useful experience for both managers and companies, because of the ability to acquire new visions and new skills.
ELENA CORTESICommunication Manager Enlarged Europe Jeep (Stellantis)
Superbly organised, with great attention to detail. Top-level speakers and space for networking. The event also provides a unique opportunity to meet managers from other companies with whom we share a lot of common ground.
EMILIANO MARTINELLICRM and Marketing Automation Manager Digital Hub
The Marketing Forum proposes a very close level of interaction, removing the classic filters between speaker and participants. The atmosphere is very fresh, with a very high quality of listening. Meticulously organised in every aspect, but with great empathy, without coldness.
FRANCESCO MORACEPresidente Future Concept Lab
I've seen an exponential growth over the years in the quality of the speakers, the content and the organisation of Performance Strategies.
DANIELA COPPOLAManaging Director Hellmann Worldwide Logistics SpA
It's an intriguing and complete experience: thanks to the quality of the content and the way it's delivered, it allows you to learn the strategies you need to apply them in your own company.
MARCELLO GRANCONATOSenior Business Analyst, Stallergenes Greer
In the Performance Strategies brand I find that the meaning of all this is condensed: looking at strategy with insight without ever losing sight of the level of performance.
PAOLA BARAVALLEHead of Comunication Avon Cosmetics
“In addition to being an excellent opportunity to think differently, due to the new content and approaches it offers, the format has great added value in networking: I met the marketing managers of many companies with whom I can collaborate to achieve growth.”
MICAELA ORIZIOMarketing & Communication Director Antares Vision SpA
When I select the companies in which to invest for my training, I analyse: content value, networking level, experience. Performance Strategies is the number 1 company in all these elements.
MICHELE TAMPIERICEO & Founder Lead Generation Italia and Funnel Company
The quality and value which Performance Strategies attracts from all over the world is truly incredible: useful and complete examples on digital marketing and the most innovative strategies for making the upgrades required by the market.
LUCA LA MESASocial Media Strategist
Precedente
Successivo

SOME SPEAKERS FROM PREVIOUS EDITIONS

Alex Osterwalder

Creator of the Business Model Canvas and one of the most respected international management experts

"The Marketing Forum was the best organised event I have ever seen."

Randi Zuckerberg

Former Marketing Director at Facebook

“It was a real pleasure to be at this amazing event!”

Sean Ellis

The biggest expert in the world in Growth Hacking

“Performance Strategies has the incredible ability to put the speaker in complete connection with the audience, for a truly unique experience.”

Ryan Holiday

World marketing revelation and media strategist

“Performance Strategies events are different from what I’ve seen around the world: from personalising the customer experience to interacting with attendees.”

Perry Marshall

One of the world's leading marketing consultants

“Marketing Forum reflects Performance Strategies' 80/20, a world where you learn a lot in a short time. The best content, at the right time, with the learning materials to support a real upgrade in high-level training.”

Daniel Priestley

Entrepreneur & author, of the bestseller Oversubscribed he is known for bringing all of his products to the “sold out” level

“Marketing Forum is a winning formula: here you are really able to go deep with the topic and to apply what you are listening to.”

FAQ

Anti Covid-19 protocol: all the details and useful information

The organization and execution of Performance Strategies events are subject to the emergency regulations for combating COVID-19 and the related protocols in force at the date of their programming.

Failure by the participant to possess the documentation and requirements envisaged by the applicable legislation in time could make it impossible to attend the event, in whole or in part.

 

Under any circumstances the organization is responsible for the failure of the participant to possess these documents and requirements, however it undertakes to promptly share on its website the regulatory updates in force on the date of the event and, if possible, to give direct communication to the participant via e-mail, before the event itself.

What does registration in the Marketing Forum consist of?

Marketing Forum is a two-day event, available to stream online or live in Milan. Registration consists of filling out an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. To get all the details on how to participate and register without any obligation, you can write to us at: marketingforum@performancestrategies.it

Where and when will the event take place?

The Marketing Forum will take place on 17 and 18 November 2022 at Unahotels Expo Fiera, via Keplero 12, Pero (MI).

Before the event, you will receive an email with the special accommodation rates reserved for participants.

Lunch on both days is included in the participation fee.

How can I participate in the streaming?

To take part in the streaming version, all you have to do is buy the ticket and, on the day of the event, access the reserved platform by following the instructions that will be sent to the email address provided at the time of registration.

The platform is accessible from any device. In order to enjoy the best experience and participate in the networking activities, we recommend that you log in from your desktop or tablet. 

In the days following the live streaming, we will notify you by email when the recording of the whole event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.

Can the training activities be financed through the use of interprofessional funds?

Of course, it’s possible to use interprofessional funds to finance participation in our events, using your training account or through the tender procedures/notices and training vouchers.

Is there a group discount?

You can access discounts of up to 15% depending on the number of tickets purchased. For quotes dedicated to corporate teams or private groups, write to us at: marketingforum@performancestrategies.it

Will a translation service be provided?

Whether you attend live or in streaming mode, you will have access to a simultaneous English/Italian translation service.

Will it be possible to interact with the speakers?

Of course. During the event, whether you attend in person in Milan or via live streaming, you will be able to send questions to the speakers.

Will I receive materials to put into practice what I have learnt?

In the days following the Marketing Forum you will receive a training follow-up that will include: a detailed Executive Report of all the speeches, Matteo Salvo's mind maps, as well as the slides and teaching materials that the speakers will authorise us to share exclusively with participants.

What happens if I register and am subsequently unable to attend?

If you are no longer able to participate, by notifying us of your absence at least 15 days before the date of the event at info@performancestrategies.it, you may choose to:

  • have another person attend in your place;
  • attend one of the events to be held in the 12 months following the event;
  • opt to follow the event in streaming mode and ask for your access link to the platform to be activated.

What happens if I register and then force majeure prevents the event from being held?

Your credit is always guaranteed: in the event that the live event cannot be held as a result of a restrictive measure imposed by the Government, you can attend the live streamed version of the event or keep your credit for a future event of the same value.

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20123 Milano (MI)

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From Monday to Friday
9:00am  – 6:00pm

Write an email to:

info@performancestrategies.it

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