SALES FORUM

21 - 22 NOVEMBER 2024
LIVE IN MILAN AND ONLINE

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21 - 22 NOVEMBER 2024         LIVE IN MILAN AND ONLINE

PATRICK RENVOISÉ
AARON ROSS
Yoshida header
Leonardo D'Urso

Patrick

Renvoisé

Aaron

Ross

Beth Fisher

Yoshida

Leonardo

D'Urso

Co-Founder and Chief Neuromarketing Officer of SalesBrain, the world’s first neuroselling agency, created the NeuroMap® persuasion model.

A former Senior Director of Corporate Sales at Salesforce, he increased the company’s revenue by $100 million with his sales model.

Director of Columbia University’s Negotiation and Conflict Resolution Program, she is a consultant to Fortune100 companies and government and military organizations.

A former consultant for the World Bank and the European Commission, he works alongside companies such as Finmeccanica, Diesel, Roche and Enel in managing negotiations.

THE WORLD OF SALES IS INCREASINGLY IN NEED OF AN ENGINEERED METHOD.

From the prospecting phase to the negotiation phase, sales directors, sales managers and sales professionals are confronted with increasingly complex buying processes that take place simultaneously across multiple channels and involve numerous stakeholders at different hierarchical levels.

Whether the company is more outbound or inbound sales oriented, what it cannot do without is a method to implement strategies for predictive management of sales and the mechanisms that move the buying process, to generate a continuous flow of opportunities to be turned into new customers first and long-term business partnerships later.

At the Sales Forum, together with 4 of the most influential international experts in the sector, we will delve into the engineering method for scaling sales and the most effective negotiation approaches today to successfully manage increasingly complex negotiations and increase revenue consistently and systematically.

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PARTICIPANTS
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INTERNATIONAL SPEAKERS
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ONLINE PARTICIPANTS

THE WORLD's leading experts oN

NEGOTIATION AND SALES

BETH FISHER YOSHIDA

Beth

FISHER-Yoshida

Director of the Negotiation and Conflict Resolution Program at Columbia University.

President and CEO of Fisher Yoshida International, she is a consultant and executive coach to Fortune100 companies, government and military organizations, security forces, academic institutions and internationally prominent nonprofits, including the United Nations.

A Certified Clinical Sociologist (CCS), she is Co-Executive Director of the Advanced Consortium on Cooperation and chairs numerous programs and committees at the Earth Institute and Columbia University.

The author of numerous articles and texts on cross-cultural communication and conflict resolution, her main research focus is on the development of a systems approach to negotiation, aimed at managing complex multi-stakeholder negotiations and transformative processes in corporations.

Aaron

Ross

A former Senior Director of Corporate Sales at Salesforce, he is the creator of the sales methodology that has increased the company’s revenue by $100 million.

He is CEO of Predictable Revenue, a consulting firm that supports B2B companies in sales management with its sales development system that enables a pipeline that is always full of qualified new leads and generates revenue in a predictive and scalable way, without making cold calls.

Founder of several companies including PebbleStorm, he was Entrepreneur-in-Residence at Alloy Ventures, a billion-dollar venture capital firm, and helped grow Adobe’s EchoSign service from $0 to $144 million.

His clients include companies such as Oracle, SalesForce, and Responsys, and he is the author of the bestseller Predictable Revenue, ranked number one by Amazon for two consecutive years and called “the Silicon Valley Sales Bible.”

AARON ROSS
PATRICK RENVOISÉ

Patrick

Renvoisé​

Co-Founder and Chief Neuromarketing Officer of SalesBrain, the world’s first neuroselling agency.

An expert in complex sales, he has developed over the course of his career the NeuroMap® persuasion model, a methodology based on neuropsychological research to map customer decision making quickly and scientifically.

A former Executive Director of Business Development at the U.S. tech company LinuxCare, he has completed multimillion-dollar sales with leading global companies, including NASA, Boeing, Shell, Canon and BMW.

He trains more than 300,000 executives, including 20,000 CEOs, worldwide and supports hundreds of companies each year in applying his neuroselling model to maximize business performance.

Co-author of the award-winning bestseller The Persuasion Code, he works alongside numerous Fortune 500 companies including Airbus, Facebook, Volvo, Epson, Siemens, Itachi, and Microsoft.

Leonardo

D'Urso

A negotiator specializing in Alternative Dispute Resolution, he has successfully mediated over 3,000 complex commercial and civil disputes.

A scientific expert for the Council of Europe and consultant to several Ministries of Justice, he is a lecturer at LUISS and has collaborated on the Program On Negotiation at Harvard Law School.

A former consultant for the World Bank and the European Commission, he assists companies such as Finmeccanica, Diesel, Roche and Enel in the preparation and management of high-value negotiations.

An expert in On-Line Dispute Resolution and Conflict Management Systems, he has mediated international disputes and restructuring of commercial agreements in large infrastructure, banking, and corporate partnerships, mergers and acquisitions.

One of 20 trainers in the world accredited by Robert Cialdini to teach the Principles of Persuasion, he is the author of numerous publications and volumes, including the bestseller L’accordo perfetto.

Leonardo D'Urso

SOME TOPICS OF

SALES FORUM

BETH FISHER YOSHIDA

BETH FISHER-YOSHIDA

Managing complex sales and resolving conflict

  • Analyze and understand the causes of objections to broaden the scope of negotiation and identify more creative and sustainable solutions

  • Awareness, resilience, communication: consolidate negotiation skills to increase negotiation closure rate
aaron ross

AARON ROSS

Predictable Revenue

  • Implement a prospecting system that can consistently fill the pipeline with qualified leads, without making cold calls

  • How to engineer sales processes to close new deals on a regular basis, predictively and reliably increasing revenue
patrick_reinvose

PATRICK RENVOISè

The neuroscientific method applied to sales

  • Learn about the psychological dynamics and functional systems that govern customers’ decision-making and buying processes

  • How to apply the NeuroMap® scientific model to activate decision making, shorten closing time and increase sales
LEONARDO D’URSO

LEONARDO D'URSO

7 case studies to implement in business strategy

  • How to establish new negotiations and manage existing ones to overcome disputes and increase contract value

  • Know and leading the nature of relationships between parties to activate cooperative dynamics and transform transactions into partnerships

AGENDA

21 NOVEMBER

2:30 P.M. - 4:15 P.M.
AARON ROSS

#THE ENGINEERING OF SALES

2:30 P.M. - 4:15 P.M.

4:15 P.M. - 4:45 P.M - NETWORKING BREAK

4:45 P.M. - 6:30 P.M.
AARON ROSS

#THE ENGINEERING OF SALES

4:45 P.M. - 6:30 P.M.

22 NOVEMBER

9:30 A.M. - 11:15 A.M.
BETH FISHER-YOSHIDA

#NEGOTIATION

9:30 A.M. - 11:15 A.M.

11:15 A.M. - 11:45 A.M. - NETWORKING BREAK

11:45 A.M. - 1:15 P.M.
BETH FISHER-YOSHIDA

#NEGOTIATION

11:45 A.M. - 1:15 P.M.

1:15 P.M. - 2:45 P.M. - NETWORKING LUNCH

2:45 P.M. - 4 P.M.
LEONARDO D'URSO

#PRACTICE OF NEGOTIATION

2:45 P.M. - 4 P.M.
4 P.M. - 5 P.M.
PATRICK RENVOISÉ

#NEUROSELLING

4 P.M. - 5 P.M.

TICKET

CHECK OUT THE PROMOTIONAL OFFER VALID UNTIL APRIL 26

Quote speciali valide fino al 20 maggio 2022
Posti limitati per questa promozione

SOLO 13 POSTI
DISPONIBILI

LIVE

Suite

FIRST 2 ROWS

1.197 +VAT
  • Lista Elementi #3

instead of €2.000 + VAT

LIVE

Business

CENTRAL AREA

767 +VAT
  • Lista Elementi #3

instead of €1.400 + VAT

ONLINE

Streaming

LIVE STREAMING

467 +VAT
  • Lista Elementi #3

instead of €800 + VAT

REGISTER NOW AND ENJOY THE BENEFITS

THE EARLIER YOU BOOK, THE MORE YOU SAVE

Thanks to our early booking policy, by registering in advance,
you can save up to 40% on the ticket price.

NEVER LOSE
YOUR CREDIT

Your place ticket is always guaranteed. In case you are unable to attend, you can send someone else in your place or attend another event within the next 12 months.

REQUEST INFORMATION

Enter your details to get contacted by our team, who will answer all your questions and prepare you a personalized offer.

The entire training initiative can be financed through the main Interprofessional Funds.

For further information write to:
salesforum@performancestrategies.it

or call the Toll-free Number from Italy

È possibile finanziare totalmente ciascuna iniziativa formativa attraverso i principali Fondi Interprofessionali.
Per informazioni scrivici a:
corporate@performancestrategies.it

o chiama il
Numero Verde

 

WHEN AND WHERE

LIVE IN MILAN AND ONLINE

21 - 22 NOVEMBER

PARTNERS

MAIN SPONSOR

PARTNER

ACADEMIC PARTNER

OFFICIAL AIRLINE

OFFICIAL BAG

OFFICIAL COFFEE

OFFICIAL LOUNGE

OFFICIAL LANGUAGE SERVICES

OFFICIAL MERCHANDISING

OFFICIAL BOOKSTORE

TECHNICAL PARTNER

MEDIA PARTNER

Business people
Business weekly

ASSOCIATION PARTNER

The Sales Forum is a high-impact event capable of attracting thousands of managers, executives, CEOs and decision makers: the perfect place to open up new business opportunities and relationships.

WHAT THEY SAY ABOUT THE EVENT

SOME OF THE SPEAKERS FROM

PREVIOUS EDITIONS

Robert Cialdini

The world's leading authority on social psychology applied to Persuasion

"It was an exceptional learning experience. I would use the principle of social proof in relation to Performance Strategies to recommend attending their events!"

Mark Roberge

Lecturer in Sales and Marketing at Harvard Business School

"Performance Strategies gathers the world's leading international sales experts and makes them available to its community of business leaders."

Jack Cambria

Commanding officer of the NYPD hostage negotiation team for 30 years

"Excellence in higher training in business. An experience to remember with enthusiasm and passion."

Colleen Stanley

Creator of the EI Seling System©

The Sales Forum is a unique event because it gathers a sales community to explore the most important sales topics, with speakers from all over the world offering new strategies and perspectives."

Anthony Iannarino

Lecturer in Professional Selling and Persuasive Marketing at Capital University

"The Sales Forum is a unique event because it gathers a sales community to explore the most important sales topics, with speakers from all over the world offering new strategies and perspectives."

Oren Klaff

The world's leading expert on pitching at international level has raised more than a billion dollars with his method

"I have never seen such an organisational machine anywhere in the world. The Performance Strategies events are an extraordinary experience."

Jill Konrath

International sales trainer and author of the bestsellerSelling to Big Companies

"Performance Strategies creates events where the participants know that they are going to have a great experience with the world's leading speakers."

Jeb Blount

International benchmark on sales

"The Sales Forum gathers so many managers from all over Italy who are eager to learn and willing to grow. As a speaker, there is nothing better than being in front of an audience that is so determined to grow their business."

David Priemer

Former VP Sales at Salesforce and creator of the Sales Leadership Academy

"The Sales Forum is a very intense event. At Performance Strategies, we share the same values: helping others to train and improve in sales and marketing."

Keld Jensen

Negotiator, lecturer and creator of the SMARTnership™ strategy

"The Sales Forum is an amazing event with excellent organization and an interested and attentive audience. From the very first contact with Performance Strategies you can feel that everything will run smoothly and very professionally."

Michael Tsur

One of the world's most influential negotiators and mediator for the Israeli Supreme Court

"Impressive event, very high level of organization, very attentive audience. When you speak to a room of over 800 people, their energy affects you and pushes you to give your best as a speaker."

Jeffrey Gitomer

International authority in the field of sales

"Thanks to a truly impeccable organization, Performance Strategies organizes exceptional events that are experienced by the public with great passion."

FAQ

The Sales Forum will be held in person in Milan and, at the same time, in live streaming.

Registration consists of filling in an online form (time required 2 minutes) and paying the fee by bank transfer, PayPal or credit card. For full details - without obligation - on how to attend and register, please write at:

salesforum@performancestrategies.it

The Sales Forum will be held on 21 and 22 November 2024 at the Unahotels Expo Fiera, via Keplero 12, Pero (MI).

Before the event you will receive an email with the convention reserved for participants to book accommodation.

Lunch on both days is included in the participation fee.

To join the streaming, simply purchase a ticket and connect on the day of the event by following the instructions that we’ll send to the email address provided at registration.

Streaming is available from any device. For the best experience and to participate in the networking, we recommend that you connect from your desktop, laptop, or tablet device.

In the days following the live streaming, we will notify you by email when the recording of the entire event will be available in the On Demand Area: you will be able to watch it whenever you want for 30 days.

Absolutely. It is possible to use interprofessional funds to finance participation in our events, either by using your own training account or through the tender/bidding procedures and training vouchers.

Whether you are attending live or streaming, you will have access to simultaneous English/Italian translation.

Of course, you can. During the event, either live in Milan or via live streaming, it will be possible to ask questions to the speakers.

In the days following the Leadership Forum, you will receive follow-up materials including a detailed Executive Report of all speeches and the Mind Maps (curated by Matteo Salvo) to help you process the contents and share them within your team or company.

If you are unable to attend, by notifying us at info@performancestrategies.it,

at least 15 days before the event, you have the following options:

  • have yourself replaced by someone else;
  • attend one of the events in the following 12 months;
  • choose to follow the event in streaming and request the activation of your access link.

Your credit is always guaranteed: if the live event cannot be held due to a restrictive government measure, you will be able to enjoy the event via live streaming or keep your credit for a future event of the same value.

Performance Strategies

Performance Strategies is a
registered trademark of Roi Group Srl

OFFICES

Via G. Leopardi, 19
20123 Milano (MI)

Galleria del Commercio, 6
62100 Macerata (MC)

CONTACTS

From Monday to Friday
9:00am – 6:00pm

Write an email to:

info@performancestrategies.it

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