OFFICES
Via G. Leopardi, 19 – 20123 Milano (MI)
Galleria del Commercio, 6 – 62100 Macerata (MC)
18 JUNE
MILAN AND ONLINE
One of the most authoritative negotiators in the world
Highly decorated former commander of the NYPD hostage negotiation team
Writer, former judge, and author of award-winning novels and essays
The most authoritative experts in the field of negotiation
ATTENDEES
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COMPANIES
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INTERNATIONAL SPEAKERS
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ONLINE ATTENDEES
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SPEAKERS
MICHAEL
TSUR
One of the most authoritative negotiators in the world.
Lecturer at numerous international academic institutions, he has handled over 7,000 negotiation cases.
With over 30 years of experience, he has been involved in some of the most complex contexts globally, including diplomatic negotiations and international conflicts.
Specialized in managing complex negotiations and conflict resolution, he trains executives, CEOs, managers, and professionals from around the world and collaborates as a strategic consultant with numerous international organizations.
Founder of Shakla & Tariya, the first school in the world for the study of negotiation professions, he has developed advanced techniques to resolve high-tension situations with multiple parties involved.
Today, the Tsur Method, a certified methodology, is used by entrepreneurs and managers of the world’s leading multinational companies, including Microsoft, Siemens, Toyota, Procter & Gamble, Intel, and Google.
JACK
CAMBRIA
Highly decorated former commander of the NYPD hostage negotiation team.
For over 34 years in service with the New York Police Department, he led the Elite Hostage Negotiation Team for 14 years, coordinating more than 100 negotiators.
Serving 16 years in the Emergency Service Unit — the division dedicated to rescue, hostage recovery, anti-terrorism, and SWAT operations — he participated in over 5,000 crisis situations, including the World Trade Center attack.
He was selected to train the United States Joint Task Force and cadets at the West Point Military Academy, and the character played by John Turturro in the movie The Taking of Pelham 123 was inspired by him.
Thanks to his extensive theoretical and practical expertise, he is now a leading figure in crisis negotiation for agencies, businesses, and organizations worldwide.
GIANRICO
CAROFIGLIO
Writer, former magistrate and politician, he is the author of award-winning novels and essays.
Former Deputy Prosecutor at the Anti-Mafia District Directorate in Bari and Senator, he introduced the legal thriller genre to Italian literature.
Creator of the character Guido Guerrieri, an attorney who became the inspiration for a successful television series, he was a finalist for the 2012 Strega Prize.
His novel The Past is a Foreign Land won the Bancarella Prize in 2005 and inspired the film of the same name by Daniele Vicari, starring Elio Germano and Michele Riondino. His numerous bestsellers are translated worldwide.
Thanks to his years of experience as a magistrate, he has developed an extraordinary ability to read people, understand their needs, and build trust — key elements in any effective negotiation.
WHO IS THE EVENT FOR
The Negotiation Forum is designed for professionals who need to negotiate timelines, budgets, and resources, manage and develop purchasing or sales negotiations, resolve conflicts among team members or stakeholders regarding priorities, decisions, and business objectives:
Executives, Managers, and Board Members
to refine negotiation, communication, and influence techniques, manage strategic negotiations, and make critical decisions.
Sales and Purchasing Managers
to enhance negotiation skills in complex sales and improve performance in negotiations with key clients, partners, or suppliers.
HR Directors, Human Resources, and Project Managers
to strengthen interpersonal skills for dialogue and conflict resolution, improve relationships with staff, and maintain team cohesion.
Entrepreneurs
to develop new business relationships and strategic partnerships and enhance communication and influence with potential investors and partners.
Finance Professionals, Consultants, and Lawyers
to improve negotiation skills in complex procurement, supply, and budget contexts and maximize the value of each deal or agreement.
MAIN TOPICS
MICHAEL TSUR
ADVANCED NEGOTIATION METHODOLOGIES
The certified method for initiating, managing, and concluding even the most complex negotiations
Jack Cambria
Negotiating in High-Tension Situations
Advanced techniques for negotiating with maximum effectiveness, even in critical conditions
gianrico carofiglio
THE ART OF CONFRONTATION
How to develop and exert influence ethically, build trust, and communicate effectively
- The rules of engagement for entering into communication even with the most challenging counterpart
- Techniques to build trust and lay the foundation for a long-term business relationship
- How to overcome objections, manage uncertainty, and turn it into new opportunities
- How to use active listening and empathy to uncover the counterpart’s hidden motivations
- De-escalation techniques to reduce tension and build rapport in complex negotiations
- Skills for managing emotions under stress, eliminating friction, and strengthening authority with the counterpart
- Build powerful arguments, anticipate objections, and respond strategically to the counterpart
- Create authentic and constructive interactions, preserving both your integrity and that of the counterpart
- Manage conflict and complex negotiation situations through adaptability strategies
MICHAEL TSUR
ADVANCED NEGOTIATION METHODOLOGIES
The certified method for initiating, managing, and concluding even the most complex negotiations
- The rules of engagement for entering into communication even with the most challenging counterpart
- Techniques to build trust and lay the foundation for a long-term business relationship
- How to overcome objections, manage uncertainty, and turn it into new opportunities
Jack Cambria
Negotiating in High-Tension Situations
Advanced techniques for negotiating with maximum effectiveness, even in critical conditions
- How to use active listening and empathy to uncover the counterpart’s hidden motivations
- De-escalation techniques to reduce tension and build rapport in complex negotiations
- Skills for managing emotions under stress, eliminating friction, and strengthening authority with the counterpart
gianrico carofiglio
THE ART OF CONFRONTATION
How to develop and exert influence ethically, build trust, and communicate effectively
- Build powerful arguments, anticipate objections, and respond strategically to the counterpart
- Create authentic and constructive interactions, preserving both your integrity and that of the counterpart
- Manage conflict and complex negotiation situations through adaptability strategies
AGENDA
9:30 - 11:00
MICHAEL TSUR
The Rules of Negotiation:
The TSUR Method
11:00 - 11:30
Networking BREAK
11:30 - 13.00
MICHAEL TSUR
The Rules of Negotiation:
The TSUR Method
13:00 - 14:30
Networking LUNCH
14:30 - 15:45
Gianrico carofiglio
The Art of Confrontation
15:45 - 16:15
Networking BREAK
16:15 - 17:30
Jack Cambria
Negotiating in High-Tension Situations
TICKET
Discover the promotional offer valid until 5:00 PM on DECEMBER 19
LIMITED SEATS AVAILABLE FOR THIS PROMOTION
The event can be fully financed through the main Interprofessional Funds
SOLO 13 POSTI
DISPONIBILI
LIVE - First rows
Suite
- Numbered seat in the first rows
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
LIVE
Business
- Seat in business area
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
ONLINE - Live streaming
Streaming
- Access to live streaming event
- Simultaneous translation
- Executive Report
- Certificate of participation
- Watch On Demand for 30 days
- Networking lunch & coffee break in private area
- Priority registration desk
- Priority for photos with speakers
3 TICKETS 5%
5 TICKETS 10%
10 TICKETS 15%
REGISTER NOW
AND ENJOY
THE BENEFITS
THE EARLIER YOU BOOK,
THE MORE YOU SAVE
Thanks to our early booking policy,
by registering in advance,
you can save up to 40% on the ticket price.
NEVER LOSE YOUR CREDIT
Your credit is always guaranteed.
If you find you can’t attend, you can
have someone else take your place or
participate in another event within the next 12 months.
Request information
Enter your details to get contacted by our team,
who will answer all your questions and prepare you a personalized offer.
The event can be financed through the main Interprofessional Funds.
For further information write to:
negoziazione@performancestrategies.it
or call toll-free from Italy:
WHERE
AND WHEN
partner
Grazie ai partner che sono stati con noi nel 2024
MAIN SPONSOR
SPONSOR
PARTNER
OFFICIAL LOUNGE
OFFICIAL MERCHANDISING
SUSTAINABILITY PARTNER
OFFICIAL BOOKSTORE
TECHNICAL PARTNER
ASSOCIATION PARTNER
MEDIA PARTNER
The Negotiation Forum is a high-impact event that attracts managers, executives, CEOs, and decision-makers, creating a natural environment for opening up new opportunities and business relationships.
PAST SPEAKERS
FAQs
What are the participation requirements for the Negotiation Forum?
- In-person, with the option to choose from the front rows (Suite) and seats in the Business area. Both ticket types include a lunch break.
- Live streaming, with the opportunity to ask questions to the speakers, interact with other participants and forge new business relationships.
Where and when will the event be held?
The Negotiation Forum will take place on Wednesday, June 18, 2025, at Unahotels Expo Fiera Milano, via Keplero 12, Pero (MI).
Before the event, you will receive an email with a special rate for participants to book accommodation.
Lunch is included in the participation fee.
How do I participate in the streaming version?
To participate via streaming, simply purchase a ticket and connect on the day of the event, following the instructions that will be sent to the email address provided during registration.
The streaming is accessible from any device. For the best experience and to participate in networking, we recommend accessing from a desktop or tablet.
In the days following the live streaming, we will notify you via email when the recording of the entire event will be available in the On Demand Area: you can watch it anytime for 30 days.
Can the event be financed through the use of interprofessional funds?
Yes, it is possible to use interprofessional funds to finance participation in our events, utilizing your training account or through grant procedures/announcements and training vouchers.
Is a group discount available?
Discounts of up to 15% are available based on the number of tickets purchased.
Once the package is purchased, you can provide the details of all participants within 30 days of the event start date.
For dedicated quotes for corporate teams or private groups, please contact us at: negoziazione@performancestrategies.it.
Is it possible to interact with the speakers?
Yes, in both the streaming and live versions, it will be possible to send questions to the speakers.
Will I receive materials to apply what I learned?
In the weeks following the event, you will receive a follow-up that includes a detailed Executive Report.
What happens if I register but can no longer attend?
What happens if I register and then force majeure circumstances prevent the event from taking place?
Your credit is always guaranteed: if the live event cannot take place, you will have the option to attend the event in the live streaming version or retain your credit for a future event of the same value.
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